Digital Content Social Marketing Manager

Position Title: Digital Content & Social Marketing ManagerJD-Click or tap here to enter text.Revision:AJob Category:MarketingPrimary Site: OtherExemption Status: ExemptQMS Impact Category: IndirectPosition SummaryPosition OverviewWe are seeking a strategic and execution-focused Digital Content & Social Marketing Manager to own our content engine and social media presence. This role will transform internal initiatives, sales insights, and company expertise into compelling external content that drives brand awareness, engagement, and business growth. This individual will play a key role in creating consistency across messaging, supporting sales and events, and ensuring our brand shows up effectively in the market. This role was created to support the expansion of ASP’s downstream NA commercial marketing team. Duties and ResponsibilitiesContent Strategy & Execution

Develop and manage a monthly editorial content calendar aligned with business priorities

Translate internal initiatives (sales, product, events) into external-facing content

Create high-quality written content, including social posts, campaign messaging, and thought leadership

This role will support the localization of Global initiatives, Fortive, IPG, CWS and other internal business support. 

Work with category managers to align on marketing briefs to create and drive 360 integrated marketing plan, create content, sales tools etc 

Optimize digital campaign content across owned, earned and paid channels (LinkedIn, web, email, paid social) 

A/B testing of content messaging to ensure most effective messaging to represent our products and brands. 

Track and analyze content, build metrics, track and report out via Fortive standards (DVM)

Campaign ManagementSocial Media Management and Tradeshow 

Own and manage all company social media channels (primarily LinkedIn)

Plan, schedule, and publish consistent, high-quality content

Monitor performance and optimize based on engagement and results

Report out timely lead capture data from tradeshows and pre/post emails

Cross-Functional Collaboration

Partner with sales teams, Marketing and Cross-Functional teams to identify customer insights and content opportunities

Work with internal stakeholders to extract and develop subject matter expertise into content

Support trade shows and events through pre-, during-, and post-event content

Design & Creative Management

Work with freelance designers and internal requests from cross-functional team members and corporate-related needs for asset creation (ads, one-pagers, social graphics)

Develop and maintain templates to streamline content production

Ensure brand consistency across all materials and compliance/regulatory rules are followed

Performance Tracking

Track and report on key metrics such as engagement, content output, and campaign performance, organized Content Calendar very important.

Provide insights and recommendations for continuous improvement. Contribute to and help maintain digital asset libraries, templates, and design systems to enable efficient, scalable creative development. 

Ensure files are organized, version-controlled, and delivery-ready for multiple channels and regions. Must be very strategic in helping to plan social-related content.

IPG Content: Additional Duties

Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative

Other Duties:?N/AQualificationsEducation: High School or Equivalent Associate’s Degree Bachelor’s Degree Master’s Degree PhD DegreeBachelor’s degree in Graphic Design, or a related field, or equivalent experience Years of Related Experience:

2–6+ years of experience in content marketing, social media, or marketing communications (creative or graphic or content writing knowledge a plus)

Exceptional writing and storytelling skills, strategic planning required

Experience in B2B or corporate marketing environments

Strong organizational and project management skills, copywriting

Ability to work cross-functionally and manage multiple stakeholders (clinical, corporate, marketing)

QualificationsRequired:Preferred

Experience supporting sales enablement or events/tradeshows

Familiarity with social media analytics tools

Basic design skills (e.g., Canva, Adobe Express, project management tools, Excel, Word, Hubspot, editorial content calendar)

Experience managing freelancers or external vendors, leadership, and corporation-related requests

Success Metrics

Consistent and high-quality content output

Growth in social media engagement and presence

Improved alignment between marketing, sales, and leadership

Efficient use of freelance resources for design

Contribution to pipeline and brand visibility

Responsibility For Others and Internal Interactions?N/AInternal: Global Commercial Marketing, Regional Marketing, Product Management, Communications, Professional Education and Executive StakeholdersExternal Interactions ?N/AExternal: Creative and production agencies, digital and print vendorsPhysical & Work Environment

Requirements Physical

Requirements:  The physical demands identified are representative of the physical

requirements necessary for an employee to successfully perform the essential functions of this job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this job. While performing the

responsibilities of this job, the employee may be required to talk and hear. Work Environment (mark all that apply)  Travel on the Job:  10-20% ? Domestic ? International ?Scheduled Work Hours?Shift Work?On Call (Call in for Work)Work Locations (mark all that apply)Primary Location: Other ?ASP Logistic Center?Field Based?Work Remotely?Irvine ?Schaffhausen?Zug ?Other: multiple locationsApproximate Position RequirementsStanding:  0-10%Kneeling:  0%Sitting:  Up to 90%Walking:  0%Additional Work Environment

Requirements ?N/AEnvironmental, Health and SafetyAll managers and employees shall proactively support ASP’s Environmental, Health and Safety (EHS) Policy by providing the necessary resources and giving equal emphasis with other functions such as production and quality. It is the duty of every manager and employee to:Ensure implementation of safety and environmental procedures, guidelines and standards.Evaluate employee compliance and enforce established safety and environmental procedures and rules.Create a safe work area environment, recognize safe activities, and reward good safety performance.Provide training to employees when:

Hired

Transferred

New substances, processes, procedures or equipment are introduced to the workplace and represent a new hazard

Measure safety performance and hold persons accountable for activities and results.Ensure that incidents are investigated to determine root cause, and that corrective actions are taken.Ensure employees wear required protective equipment.Ensure EHS inspections are conducted monthly and corrective actions are implemented.Occupational Hazards Ergonomic Risk:  Low Reproductive Health Risk:  No Concern

? Machine Operation ? Electrical Hazards? Laser Hazards ? Excessive Noise (>85 dB) ? Heights (> 6ft) ? Hazardous Chemicals/Fumes? Excessive Dust? Bloodborne Pathogen ? Biohazards (BBP and parts of LAH)? Extreme Heat/Cold? Other Hazards:n/a Powered Industrial Vehicles (PIV) Operation ?N/A?Forklift?Motorized Pallet Jack ?Company Vehicle Lifting Requirement?N/ALight (0-15 lbs)? Ground to knees? Ground to Waist ? Ground to Shoulders ? Ground to Overhead ? Waist to Shoulders? Waist to OverheadRepetitive Hand Motions?N/A? Twisting Motion ? Computer Entry? Simple Grasp ? Fine ManipulationAdditional Environmental, Health and Safety?N/AComplianceAll employees have a duty to comply with applicable laws, regulations, standards, ASP policies and procedures. This job description is intended to convey information essential to understanding the scope of this position and it is not intended to be an exhaustive list of skills, efforts, duties,

responsibilities or working conditions associated with the position. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties of the job. Signatures?N/AThis section shall be used for local Government Regulations or Laws which require the job description to be signed by the employee and manager. A scanned copy of the signed document is uploaded into the Learning Management System. Employee Printed Name

Employee Signature

Date Manager Printed Name

Manager Signature

Date Fortive Corporation OverviewFortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.Fortive: For you, for us, for growth.About Advanced Sterili