Social Media Content Specialist

About the job

GERAK is Indonesia's integrated wellness technology platform, helping individuals and organizations transform everyday movement into healthier, more active lives. Trusted by some of the country's most respected brands, GERAK delivers scalable wellness programs that drive employee well-being, engagement, and long-term behavioral change. Our client portfolio includes leading organizations such as Bank Central Asia (BCA), PLN, MedcoEnergi, Indonesia Stock Exchange (IDX), Pocari Sweat, Watsons, Heineken, Bank Mega Syariah, Prudential, Ciputra Group, and Indomaret.

GERAK is looking for a passionate and creative Sports Content Specialist to join our growing Content & Marketing team. In this role, you will be the voice of GERAK's digital wellness community, crafting compelling, high-quality sports and fitness content that educates, inspires, and engages thousands of active users across our platforms.

If you are someone who loves to create content (UGC & static), is not shy in front of the camera, and lives an active lifestyle, Apply your CV to admin@gerak(dot)asia

Responsibilities:

• Develop and produce engaging sports, fitness, and wellness content across formats, social media posts, short-form video, push notifications, and in-app copy.

• Build and execute a monthly content calendar aligned with GERAK's product roadmap, campaigns, and wellness events.

• Write training guides, running tips, workout plans, nutrition articles, and motivational content tailored to our active user base.

• Manage and grow GERAK's presence across Instagram, TikTok, and other social platforms with consistent, platform-native content.

• Create caption copy, story scripts, short-form video concepts, and reel ideas that reflect GERAK's brand voice.

• Engage with users, athletes, and brand partners through comments, DMs, and community interactions.

• Translate complex fitness data and activity metrics into clear, motivating language for everyday users.

• Track and analyse content performance metrics and use insights to continuously refine the content strategy.

• Collaborate with designers, videographers, and cross-functional teams to deliver high-quality content for campaigns and product launches.

Qualifications:

• Minimum 1 year of experience in content writing, sports journalism, digital marketing, or a related field.

• Bachelor's degree in Communication, Journalism, Sports Science, Marketing, or equivalent practical experience.

• Strong writing, editing, and storytelling skills in both Bahasa Indonesia and English.

• Experience as an on-camera model or presenter. 

• Solid understanding of social media platforms, content formats, and engagement dynamics.

• Familiarity with sports science fundamentals, training principles, and wellness concepts.

• Experience using content management systems (CMS), social scheduling tools, or email marketing platforms.

• Comfort with data and analytics tools (Meta Business Suite, Google Analytics, or similar).

• Strong communication and collaboration skills in a hybrid work environment.

• Genuine passion for sports, running, fitness, and active lifestyles.

Preferences:

• Experience creating content for a sports, fitness, or health technology brand.

• Background in competitive sports, endurance events (running, cycling, triathlon), or fitness communities.

• Experience with short-form video content creation (TikTok, Reels), scripting, presenting, or directing.

• Familiarity with mobile app ecosystems and digital product content.

• Experience with influencer or athlete collaboration campaigns.

• Active participant in running clubs, gym communities, or local sporting events.