Marketing Executive

About Us

We are a leading educational institution committed to delivering excellence in teaching and learning. We are dedicated to fostering intellectual curiosity, critical thinking and global perspectives among our students. Our schools are recognised for their academic rigour, innovative pedagogies and vibrant community engagement. We believe in creating an inclusive and supportive environment where both students and staff can thrive and achieve their full potential.

About the Role

We are seeking a talented and enthusiastic Marketing Executive to join our team in Tangerang, Banten. This is a full-time position that will play a crucial role in enhancing the visibility and reputation of our schools within the local and regional education market. As a Marketing Executive, you will develop and execute integrated marketing campaigns, manage our brand presence and drive student enrolment.

Key Responsibilities

1. Develop, plan and execute integrated marketing campaigns across multiple channels including digital, social media, print and events

2. Manage and maintain the school's social media accounts, creating engaging content that resonates with target audiences

3. Create compelling marketing materials including brochures, newsletters, website content and promotional videos

4. Coordinate school open days, educational fairs and community engagement events to promote school programmes

5. Conduct market research and analyse competitor activities to identify opportunities for differentiation

6. Collaborate with school leadership to understand key messaging and develop strategic marketing initiatives

7. Monitor marketing performance metrics and provide regular reports on campaign effectiveness

8. Manage relationships with external marketing vendors, media partners and agencies

9. Maintain brand consistency across all marketing communications and materials

10. Support student recruitment initiatives and assist in converting enquiries into enrolments

What We're Looking For

1. Bachelor's degree in Marketing, Communications or a related field

2. Minimum 2-3 years of experience in marketing or communications roles, preferably in the education sector

3. Strong proficiency in digital marketing platforms and tools, including social media management, email marketing and content management systems

4. Excellent written and verbal communication skills in English and Bahasa Indonesia

5. Creative thinking and the ability to develop innovative marketing concepts and campaigns

6. Demonstrated experience in developing and managing marketing budgets

7. Strong project management skills with the ability to manage multiple initiatives simultaneously

8. Proficiency in using design software such as Canva, Adobe Creative Suite or similar tools

9. Experience with analytics and data-driven decision making

10. Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams

11. Knowledge of educational institutions and understanding of the education market in Indonesia is highly desirable

12. Event coordination experience would be advantageous

What We Offer

1. Competitive salary and benefits package commensurate with experience

2. Professional development opportunities including training in marketing trends and educational leadership

3. A supportive and collaborative work environment within an established educational institution

4. Opportunity to work with a diverse team of dedicated professionals in the education sector

5. Career growth and advancement opportunities within the company

6. Flexible working arrangements where applicable

7. Health and wellness benefits to support your wellbeing

Apply Now

If you are a passionate marketing professional with a genuine interest in contributing to the growth and success of a leading educational institution, we would love to hear from you. We look forward to welcoming you!