Brand Manager

Job Description:

• Develop and implement the overarching brand strategies for multiple brands, ensuring distinct positioning for each to maximize market share and prevent cannibalization

• Act as the "Brand Guardian", maintaining strict consistency in visual identity, tone of voice, and customer experience across all delivery platforms and digital touchpoints.

• Lead end-to-end 360 marketing campaigns from ideations to post-campaign analysis, leveraging data to optimize reach, engagement, and conversion.

• Conduct continuous market research and competitor analysis to identify trends, guiding the New Product Development (NPD) pipeline to keep brands relevant.

• Collaborate closely with the Commercial / Growth team to align brand-building initiatives with sales targets.

Requirements:

• Minimum 5 years of experience in brand management within the F&B or FMCG industry, including at least 2 years managing a multi-brand portfolio.

• Proven ability to manage the distinct positioning, visual identity, and strategic direction of multiple brands simultaneously in a high-velocity environment

• Strong balance of creative vision and commercial acumen, with the ability to translate consumer insights into strategies that drive both brand equity and revenue.

• Excellent project management and cross-functional leadership skills to orchestrate complex campaigns involving creative, product, and operations teams.

Willing to be placed in Bandung, with hybrid working arrangements (2 days WFO & 3 days WFH).