Marketing Manager

Job Description

• Develop and execute short-term and long-term marketing strategies to drive sales growth, brand awareness, customer traffic, and overall business profitability.

• Conduct market research, industry trend analysis, consumer insights, and competitor analysis to identify business opportunities and effective marketing approaches.

• Lead and manage digital marketing activities across social media and digital platforms, including paid ads (Meta, Google, TikTok Ads), SEO/SEM, email marketing, and campaign analytics.

• Create and oversee engaging marketing campaigns and creative content that align with the brand identity, including storytelling, copywriting, promotional materials, and social media content.

• Plan and manage events, brand activations, product/merchandise launches, store openings, and promotional activities to enhance customer engagement and brand experience.

• Build and maintain strategic partnerships with brands, influencers, communities, media, and other business partners to increase brand exposure and customer acquisition.

• Develop merchandise strategies and coordinate the process from concept development, vendor sourcing, production, to launch and sales performance monitoring.

• Optimize sales performance on delivery platforms such as GoFood, GrabFood, ShopeeFood, and other online channels through promotional campaigns, bundling strategies, pricing, and visual optimization.

• Monitor, evaluate, and report marketing performance regularly, ensuring all activities run effectively, on schedule, and within budget.

• Collaborate closely with internal teams and external partners to ensure smooth and effective campaign execution aligned with company objectives.
  

Qualifications

• Bachelor’s degree in Marketing, Communication, Business, Management, or related field.

• Minimum 3–5 years of experience in Marketing, Brand Marketing, or Digital Marketing, preferably in F&B, retail, lifestyle, or hospitality industry.

• Strong understanding of digital marketing, social media management, paid ads, SEO/SEM, and marketing analytics.

• Creative thinker with strong skills in campaign planning, content development, and brand communication.

• Experienced in handling marketing campaigns, events, activations, and partnership collaborations.

• Strong analytical skills with the ability to evaluate campaign performance and identify growth opportunities.

• Good communication, leadership, and project management skills.

• Able to work in a fast-paced environment, manage multiple projects, and meet deadlines.

• Familiar with delivery platforms such as GoFood, GrabFood, and ShopeeFood is a plus.

• Passionate about branding, trends, customer engagement, and creative marketing strategies.