Analytics and Insights Deputy Head

Work Responsibilities:

• Lead the design and implementation of Analytics projects across different functions: MarTech, UIUX, Operations, Data and BI.
• Build compelling pitch/sales decks based on new business requests.
• Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive marketing efforts around conversion.
• Partner with the Technology and Product teams to deliver a stable and highly available reporting platform.
• Oversee all aspects of analytics and business intelligence projects.
• Oversee team’s development and maintenance of reports, databases and KPI dashboards.
• Train and supervise Analytics team and ensure that team meets the reporting and analytical needs of clients.

Leadership Responsibilities:

• Delegates work appropriately to maximize team efficiency.
• Commits to personal learning and growth.
• Leads direct reports and/or cross-capability team toward positive outcomes.

Qualifications and Requirements:

• Knowledge of digital marketing tools including Meta Ads, Google Ads, Google Marketing Platform, Comscore CRM communications measurement planning and performance analysis.
• Knowledge of SQL and R and if possible Python.
• Excellent written and verbal communication including presentation skills.
• Demonstrated project, and client management expertise.
• Advanced knowledge of marketing/advertising testing principles.
• Experience with major personalization tools, such as Optimizely, Google Optimize.
• Experience in Data Visualization with tools such as Tableau; Google Data Studio.
• Expert skills in Excel functions: Pivots, advanced formulas/macros, multi-spreadsheet links and PowerPoint.
• Experience with major digital analytics tools, such as: Doubleclick, Atlas, Omniture, Coremetrics, Webtrends, Google Analytics and Adobe Analytics; SimilarWeb.
• Experience with social listening tools, such as, Crimson Hexagon and Sprinklr.
• 7 years of experience in a web analytics focused role for digital marketing.
• Ability to work with minimal supervision and keep supervisors informed.
• Ability to work well in a team environment.
• Ability to communicate in clear and concise terms.
• Ability to develop clear, unique and precise data analyses.