Paid Ads specialist - Retail Apparel Industry

About us

PT Deus Ex Machina Indonesia is a dynamic and innovative company operating within the retail apparel industry. We are committed to delivering exceptional products and experiences to our customers whilst maintaining a forward-thinking approach to digital marketing and brand growth. Our team thrives on creativity, data-driven decision-making, and a passion for excellence in all we do.

About the role

We are seeking a talented Paid Ads Specialist - Retail Apparel Industry to join our marketing team in Bali. This is a full-time position that plays a crucial role in driving our online sales and brand visibility across digital advertising platforms. As a Paid Ads Specialist, you will be responsible for creating, managing, and optimising paid advertising campaigns across multiple channels to maximise return on investment and support our retail apparel business objectives. This role is essential to our digital marketing strategy and will have a direct impact on our company's growth and market reach.

Key responsibilities

1. Create, manage, and optimise paid advertising campaigns across platforms including Google Ads, Facebook, Instagram, TikTok, and other relevant digital channels

2. Conduct thorough keyword research and audience analysis to develop targeted campaign strategies that resonate with our retail apparel customer base

3. Monitor campaign performance metrics, analyse data, and generate regular reports to track key performance indicators such as ROAS, CPC, CTR, and conversion rates

4. Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages that drive engagement and conversions

5. Perform A/B testing on ad creatives, targeting parameters, and bidding strategies to continuously improve campaign performance

6. Manage advertising budgets effectively, allocating spend across campaigns to maximise ROI and achieve business targets

7. Stay informed about platform algorithm updates, best practices, and emerging trends in digital advertising

8. Provide strategic recommendations and insights to improve overall paid advertising performance and customer acquisition costs

9. Work closely with the sales and marketing teams to ensure alignment between paid ads initiatives and broader business objectives

What we're looking for

1. 2-4 years of proven experience managing paid advertising campaigns in the retail or e-commerce industry, preferably with apparel or fashion brands

2. Demonstrated expertise in Google Ads, Facebook Ads Manager, and Instagram advertising platforms

3. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations

4. Proficiency in using analytics tools such as Google Analytics, Facebook Pixel, and other conversion tracking tools

5. Excellent understanding of digital marketing fundamentals, including targeting, bidding strategies, and campaign optimisation techniques

6. Proven ability to manage multiple campaigns simultaneously whilst maintaining attention to detail and meeting deadlines

7. Strong communication skills and the ability to collaborate effectively with cross-functional teams

8. Creative thinking with the ability to develop innovative campaign strategies and identify new advertising opportunities

9. Certification in Google Ads, Facebook Blueprint, or similar digital advertising certifications is preferred

10. Fluency in both English and Bahasa Indonesia is advantageous

Apply now

If you are a talented Paid Ads Specialist ready to make an impact in the retail apparel industry, we would love to hear from you. Please submit your CV, a portfolio of successful campaigns you have managed, and a cover letter outlining your relevant experience and why you are interested in joining PT Deus Ex Machina Indonesia. Apply today to become part of our growing team in Bali.