Brand Manager - Consumer Foods

Responsibilities

• Develop and implement comprehensive brand strategies to enhance brand awareness, equity and preference among our target consumers

• Lead the creation of engaging marketing campaigns and content that effectively communicate our brand values and positioning

• Collaborate closely with cross-functional teams to ensure seamless brand integration across all customer-facing channels and touchpoints

• Analyse market trends, consumer insights and competitive intelligence to inform brand decision-making and optimise marketing initiatives

• Monitor and evaluate brand performance metrics to identify opportunities for improvement and drive ongoing brand development

• Manage brand-related budgets and resources to maximise efficiency and return on investment

• Represent the brand at key industry events and cultivate relationships with relevant stakeholders

Requirements

• Bachelor's degree in Engineering preferably from well-known universities

• Minimum 4 years of work experience in total and has handle well-known brands that are similar with Cimory Group

• Demonstrated success in developing and executing impactful brand strategies that have driven measurable results

• Strong number, analytical and problem-solving skills, with the ability to interpret market data and consumer insights

• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams

• Proficiency in digital marketing and social media, with a keen understanding of emerging trends and best practices

• Creativity and strategic thinking to develop innovative brand campaigns and content

• Agile, Result Oriented & Collaborative