Brand Manager

We are looking for someone who:

• Thinks strategically but loves execution.

• Obsesses over consumers and pays attention to every details of the brand experience.

• Moves fast, takes ownership and thrives in a dynamic environment.

• Balances creativity with strong commercial thinking. 

• Is highly collaborative and enjoys working across multiple functions.

• Has a passion for building one of Indonesia’s leading beauty brands.

Requirement:

• Bachelor's Degree in Marketing, Business, Management, Communications, or related fields.

• Minimum 5 years of experience in Brand Management, Marketing, or related functions, preferably within the beauty, skincare, FMCG, or lifestyle industry.

• Proven experience leading integrated marketing campaigns with measurable business impact.

• Strong understanding of branding, consumer behavior, digital marketing, and current beauty industry trends.

• Commercially minded with the ability to translate marketing strategies into sales and business growth.

• Experience managing new product launches from concept to market execution.

• Strong analytical skills with experience interpreting business and campaign performance data.

• Excellent project management and cross-functional leadership skills.

• Comfortable working in a fast-paced, dynamic, and high-growth environment.

• Passion for beauty, skincare, and building brands that create meaningful connections with consumers.

Responsibilities:

• Develop and execute annual brand strategies aligned with the company's business objectives and long-term growth vision.

• Lead end-to-end integrated marketing campaigns across digital, social media, KOL, PR, community, offline activation, retail, and e-commerce channels.

• Translate consumer insights, market trends, and competitive analysis into impactful brand initiatives and business opportunities.

• Partner closely with Product Development to identify innovation opportunities, validate product concepts, and build effective go-to-market strategies for new launches.

• Own brand performance by monitoring key business metrics including sales growth, campaign effectiveness, consumer engagement, market share, and brand health.

• Manage marketing investments and brand budgets to maximize ROI while maintaining sustainable brand growth.

• Lead cross-functional collaboration with Creative, Product Development, E-Commerce, Sales, KOL, PR, Customer Experience, Operations, and Finance to ensure seamless execution of all brand initiatives.

• Ensure every campaign and product launch is delivered on time, on budget, and meets both brand and commercial objectives.

• Continuously strengthen Finally Found You!'s brand positioning by maintaining a consistent brand identity, storytelling, and consumer experience across all touchpoints.

• Build, coach, and inspire the Brand team to foster a high-performance, collaborative, and consumer-centric culture.