Fashion Marketing & Product Lead

Requirements

·         Technical Design: Proficient in Adobe Illustrator (specifically for technical apparel sketches) and Canva.

·         Strategic Execution: Proven ability to create a marketing plan and manage a creative team to fulfill it.

·         Industry Knowledge: A genuine interest in the sporting lifestyle; you understand the needs of the "Social Athlete."

·         Professional Attitude: A proactive, "no-task-too-small" mindset with a strong focus on execution over theory.

·         Experience: 1–2 years in Fashion Marketing, Product Coordination, or a related field.

Key Responsibilities

1. Product Design & Development Support

·         Collaborate on new collection concepts, including theme development and color palette selection.

·         Create technical sketches and rough layouts for new items using Adobe Illustrator or similar curve-based tools.

·         Strategize launch setups to ensure new products enter the market with a clear story.

2. Marketing Strategy & Execution

·         Develop monthly marketing plans and oversee the Social Media & Content Creator team to ensure high-quality execution.

·         Direct on-site photoshoots to ensure the content matches AKITS’ "elegant and powerful" brand identity.

·         Propose fresh, data-driven ideas every month to keep the brand's digital presence growing.

·         Manage the monthly content calendar, ensuring a balance between "Technical Gear" and "Lifestyle Vibe."

3. Offline Branding & Merchandising

·         Lead the branding execution for all offline partner stores, ensuring consistency across banners, displays, and physical signage.

·         Identify and manage relationships with micro-influencers and "Social Athletes" in the Jakarta community.

·         Oversee brand presence at local tournaments and pop-up events.

·         Design marketing collateral (banners, flyers, etc.) comfortably and quickly using Canva.

4. Meta Ads

·         Plan and execute the Meta (Instagram/Facebook) Ads strategy, focusing on Sales and Engagement objectives.

·         Manage audience targeting (Advantage+ and manual "Pin-Drop" strategies) to reach the affluent Jakarta demographic.

·         Analyze campaign performance (ROAS, CPA) and pivot strategies based on sales data from the Website, Shopee, and Tokopedia.