STRATEGIC MARCOMM PLANNER

Job Description:

• Develop and implement comprehensive creative communication strategies to promote IPEKA schools, focusing on building brand awareness, highlighting USPs, and driving enrollment.

• Define target audiences, key messages, and communication channels for each school location, considering local context and market dynamics.

• Create integrated content plans that align with communication strategies and target audience preferences.

• Recommend appropriate marketing channels and tactics for each location, considering local context and target audience, optimizing reach and engagement.

• Collaborate with the Content Creator/Designer to ensure content effectively communicates the brand message and resonates with target audiences.

• Work closely with the Location Strategist to understand local market conditions and tailor communication strategies accordingly.

• Monitor and analyze the effectiveness of communication initiatives, making data-driven adjustments as needed.

• Work closely with the Data analysis team to ensure data-driven strategy and decision-making.

Requirements:

• Bachelor's degree in Marketing Communications, Public Relations, or a related field.

• Minimum 2 years of experience in brand management, product marketing, or marketing communications.

• Proven ability to develop and execute successful communication strategies.

• Strong understanding of both digital and traditional marketing principles and tactics across various channels (digital and traditional).

• Excellent communication, presentation, and interpersonal skills.

• Ability to think strategically and creatively.

• Strong project management skills and attention to detail.