Content Creator

Purpose

The purpose of the Content Creator is to develop, produce, and maintain engaging and visually consistent content that effectively communicates the school’s identity, educational programs, activities, achievements, and community to students, parents, prospective families, and other stakeholders.

The Content Creator is responsible for producing a wide range of digital and physical content, including social media posts, photographs, videos, banners, promotional materials, merchandise, school uniforms, event materials, and other branded communications. The role works closely with the Marketing, Admissions, Academic, and Leadership teams to ensure that all content reflects the school’s brand, values, and communication objectives.

The Content Creator will also support school events, admissions activities, campaigns, and promotional initiatives across the Umalas and Nuanu campuses, ensuring that content is produced and delivered in a timely, professional, and engaging manner.

Qualifications & Experience

●Diploma or Bachelor’s degree in Graphic Design, Visual Communication, Multimedia, Marketing, Communications, Creative Media, or a related field.

●Minimum 2 years of experience in content creation, graphic design, digital marketing, social media, or a related creative role.

●Strong portfolio demonstrating graphic design, social media content, photography, video, or other relevant creative work.

●Strong understanding of visual communication, branding, and content creation principles.

●Proficiency in graphic design and content creation software such as Adobe Creative Suite, Canva, CapCut, or similar tools.

●Experience creating content for social media platforms, particularly Instagram, Facebook, and other relevant digital platforms.

●Basic to intermediate photography and videography skills, including the ability to capture and edit photo and video content.

●Strong creative thinking and ability to develop fresh and engaging content ideas.

●Excellent attention to detail, particularly in design, layout, branding, spelling, and visual consistency.

●Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines.

●Ability to work independently while also collaborating effectively with different departments.

●Ability to receive and incorporate feedback from stakeholders while maintaining creative quality.

●Understanding of branding guidelines and ability to maintain consistent visual identity across digital and printed materials.

●Ability to work effectively in a multicultural and international environment.

●Proficient in English, both written and spoken.

●Experience working in an international school, education, hospitality, lifestyle, or other service-oriented environment is an advantage.

Duties & Responsibilities

1.Social Media & Digital Content

•Develop and create engaging content for the school's social media platforms, including Instagram, Facebook, and other relevant channels.

•Create static posts, carousels, stories, reels, short-form videos, and other digital content in accordance with the school's content strategy.

•Capture and edit photographs and videos of school activities, events, student achievements, staff activities, campus life, and community initiatives.

•Develop content ideas and contribute to the school's social media content calendar.

•Coordinate with relevant departments to collect information, photos, videos, and other materials required for content creation.

•Ensure all published content is accurate, engaging, appropriate, and aligned with the school's brand and values.

•Monitor content performance and provide feedback or insights to support future content development.

2.Design & Promotional Materials

•Design and produce banners, posters, flyers, brochures, digital advertisements, presentations, signage, certificates, invitations, and other promotional materials.

•Develop visual materials for school events, admissions campaigns, open houses, exhibitions, celebrations, and other school activities.

•Adapt designs for different formats and platforms while maintaining consistent branding.

•Ensure all visual content follows the school's branding guidelines, including appropriate use of logos, colors, typography, imagery, and other brand elements.

•Work with external printers, suppliers, and vendors when required to ensure the quality and timely production of printed materials.

3.School Merchandise & Uniform

•Develop and coordinate creative designs for school merchandise, uniforms, and branded items.

•Work with relevant departments and suppliers to develop design concepts, mock-ups, samples, and final artwork for merchandise and uniforms.

•Ensure merchandise and uniform designs are consistent with the school's brand identity.

•Coordinate with suppliers regarding artwork specifications, production requirements, samples, and revisions.

•Maintain organized records of approved designs, artwork, specifications, and other branding assets.

4.Events & School Activities

•Provide creative and content support for school events, open houses, admissions events, celebrations, exhibitions, sports events, and community activities.

•Capture photo and video content during school events for use in social media and other communication channels.

•Develop event-related materials such as banners, backdrops, signage, invitations, programs, digital screens, and promotional assets.

•Coordinate with event organizers and relevant departments to understand content requirements and deliver materials within agreed timelines.

•Ensure that content production is planned in advance for major school events and campaigns.

5.Departmental Collaboration

•Work closely with the Marketing, Admissions, Academic, Student Services, and Leadership teams to identify content requirements and develop appropriate materials.

•Support the Admissions team by creating promotional and recruitment materials for prospective families.

•Support Marketing campaigns by producing creative assets in accordance with campaign objectives and timelines.

•Coordinate with teachers and staff to identify student achievements, classroom activities, school stories, and community highlights that can be featured in school communications.

•Respond to content requests from different departments while prioritizing projects according to urgency and strategic importance.

6.Management & Content Quality

•Maintain consistency of the school's visual identity across digital, printed, physical, and promotional materials.

•Ensure all content is professionally presented and meets the school's quality standards.

•Maintain and organize the school's digital assets, templates, photographs, videos, artwork, logos, and other creative resources.

•Ensure that photographs and other content involving students and staff are used appropriately and in accordance with school policies and applicable permissions.

•Review content for accuracy, grammar, spelling, formatting, and brand consistency before publication or production.

•Keep up to date with current social media trends, content formats, creative tools, and digital communication practices.

7.Content Planning & Reporting

•Contribute to the development and maintenance of the school's monthly content calendar.

•Plan content production in accordance with the school's academic calendar, events calendar, admissions activities, and marketing campaigns.

•Maintain a schedule of upcoming content requirements to ensure materials are completed ahead of deadlines.

•Track and organize content production requests from different departments.

•Provide basic content performance reports and insights, including engagement and reach, where required.

•Support the Marketing team with ad hoc creative projects and other content-related responsibilities as required.