Performance & Growth Marketing Manager

Skyshi is looking for a Performance & Growth Marketing Manager to own paid acquisition and growth experiments end-to-end. This is a hands-on role for someone who can run performance campaigns with rigor and, in the same week, ship an unconventional growth play on Reddit or a niche community. You take a hypothesis (or just a hunch) and test it fast, without waiting for a full playbook.

What you'll do

Paid acquisition

• Own and optimise all paid channels (Google Ads, LinkedIn Ads, Meta, Reddit Ads, retargeting, review sites)

• Build, launch, and iterate on campaigns end-to-end: setup, creative briefs, bidding, reporting

• Allocate budget across channels based on CAC, pipeline contribution, and payback

• Run structured A/B tests on creative, targeting, landing pages, and offers

• Partner with design and content on ad creative, landing pages, and conversion flows

• Report on the metrics that matter: pipeline, MQL to SQL, CAC, ROAS, payback

• Growth hacking and organic experiments

• Run organic growth plays where our buyers actually hang out: Reddit, LinkedIn, industry forums, construction communities, Slack/Discord groups

• Identify and test new acquisition channels before competitors touch them

• Set up experiment cycles with clear hypotheses, sample sizes, and kill criteria

• Build lightweight automations and workflows to scale what works

• Find creative wedges into the construction market that traditional B2B playbooks miss

Ways of working

• Move fast: ship experiments weekly, kill losers quickly, double down on winners

• Own the full loop: hypothesis, execution, measurement, decision

• Bring numbers to every conversation, but stay creative on the input side

• Manage your own priorities and deliver without hand-holding

What we're looking for

• Proven experience running paid channels for a B2B SaaS company (this is a must, not a nice-to-have)

• Track record of shipping growth experiments outside of paid, especially community-led plays like Reddit organic

• Strong analytical instincts: you can build a funnel, size an opportunity, and read attribution honestly

• Comfortable across the full paid stack (Google, LinkedIn, Meta, Reddit) and modern attribution setups

• Self-starter who spots an untested channel and just runs the experiment

• Bias for speed on tests, and for polish on the things that scale

• Good communication skills in English

Tools

• Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads

• HubSpot (or similar) for lifecycle, attribution, and pipeline reporting

• GA4, Mixpanel, or similar for funnel analytics

• Ahrefs or similar for SEO and organic opportunity mapping

• Zapier, n8n, or similar for lightweight growth automation

• AI tools for ad copy, creative variants, and audience research

Nice to have

• Experience marketing to construction, trades, or other non-tech industries

• Product-led growth experience or work on self-serve funnels

• Direct experience running a Reddit organic strategy at scale

• Familiarity with ABM motions and outbound-adjacent growth tactics