Deskripsi Pekerjaan
Informasi lengkap tentang posisi dan persyaratan
Ringkasan Yukerja
Lowongan marketing specialist di Phiraka Sinergi Indonesia kami kurasi dari Glints (kategori Sumber Daya Manusia). Perhatikan lokasi kerja (Tebet) sebelum melamar. Yukerja.com bukan pemberi kerja — lamaran diproses di situs sumber resmi.
Job Description
Content & LinkedIn Marketing
• Develop and execute a content strategy targeting Indonesian HR professionals and
business decision-makers
• Produce LinkedIn posts, articles, case studies, and thought leadership content (in
Bahasa Indonesia and English)
• Grow Phiraka’s LinkedIn company page and the Managing Director’s executive
presence
• Build content pillars around HR digital transformation, compliance (BPJS, PPh21, UU
Ketenagakerjaan), and productivity
SEO & Paid Search
• Run keyword research focused on Indonesian HRIS buyer intent terms (e.g., “software
HRIS Indonesia”, “aplikasi absensi karyawan”, “payroll software Jakarta”)
• Optimize phiraka.com for organic search, including on-page SEO and content hubs
• Plan, launch, and optimize Google Ads campaigns with clear cost-per-lead targets
• Monitor competitor positioning (Talenta, Mekari, Sunfish, LinovHR, etc.)
Webinars & Events
• Organize monthly webinars on HR trends, regulatory updates, and HRIS best practices
• Coordinate participation in HR community events, conferences, and industry meetups in
Indonesia
• Manage logistics, speakers, promotion, and post-event lead follow-up
Email & Nurture
• Build segmented email nurture flows for top-of-funnel leads
• Design newsletters that establish Phiraka as a trusted HR tech advisor
• Work with sales to align messaging across the buyer journey
Analytics & Reporting
• Track MQLs, SQLs, cost-per-lead, conversion rates, and channel ROI
• Report weekly to the Managing Director with insights and recommendations
• A/B test campaigns continuously
Requirements :
Must-have
- 3–5 years of B2B marketing experience, ideally in SaaS, enterprise software, or HR tech
- Proven track record generating inbound leads that converted to sales pipeline
- Hands-on experience with LinkedIn Ads, Google Ads, Google Analytics, and at least one CRM (HubSpot, Salesforce, or similar)
- Strong writing skills in both Bahasa Indonesia and English
- SEO fundamentals — keyword research, on-page optimization, content planning
- Comfortable owning a full campaign from brief to results
Nice-to-have
- Existing network in the Indonesian HR community
- Experience marketing to mid-market and enterprise (50–5,000 employees)
- Familiarity with marketing automation tools (Mailchimp, ActiveCampaign, HubSpot)
- Basic design skills (Canva, Figma) for quick asset creation
- Understanding of Indonesian HR/payroll regulations as content credibility