Marketing Specialist (Junior / Senior) – Collectibles & Entertainment

We are a fast-growing entertainment and collectibles company, bringing licensed products and unique fan experiences to the Indonesian market. Our portfolio includes Trading Card Games (TCG), collectible figures, character merchandise, mystery box collectibles, and other collectible products.

We are looking for a Marketing Specialist (Junior / Senior) to execute and grow our social media, KOC/KOL campaigns, paid social media, events, and other marketing activities.

Work Location: Grogol Petamburan, Jakarta Barat (WFO)

Responsibilities

• Manage assigned social media platforms, including content planning, posting, community engagement, and customer responses.

• Develop and execute social media activities to increase brand awareness, engagement, and audience growth.

• Support the planning, execution, and monitoring of paid social media campaigns, particularly Meta Ads and TikTok Ads.

• Monitor social media performance and identify opportunities to improve reach, engagement, and audience growth.

• Identify and recommend suitable KOCs/KOLs based on campaign objectives, target audience, content relevance, engagement, and expected performance.

• Manage the end-to-end KOC/KOL collaboration process, including outreach, rate card evaluation, negotiation, briefing, content approval, campaign tracking, and performance evaluation.

• Prepare and monitor KOC/KOL budgets for assigned brands and ensure spending is properly tracked and reported.

• Support the planning and execution of events, product launches, tournaments, promotional activities, and other marketing activations.

• Coordinate with internal teams, KOCs/KOLs, vendors, partners, and other external stakeholders to ensure smooth execution of marketing activities.

• Monitor campaign performance and provide actionable recommendations for improvement.

• Work closely with Marketing, Sales, E-Commerce, and Operations teams to support business objectives.

• For Senior level, independently manage assigned campaigns and projects from execution through evaluation.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related field.

• Junior Marketing Specialist: 1–2 years of relevant marketing experience.

• Senior Marketing Specialist: 3+ years of relevant marketing experience with strong campaign execution experience.

• Hands-on experience in social media management, KOC/KOL management, influencer marketing, paid social media, or campaign execution.

• Good understanding of social media growth, content performance, audience engagement, and basic paid advertising, particularly Meta Ads and TikTok Ads.

• Strong analytical and critical thinking skills, particularly in evaluating KOC/KOL suitability and campaign performance.

• Good communication, negotiation, coordination, and project management skills.

• Proactive, responsive, and able to work efficiently in a fast-paced environment.

• Strong ownership, attention to detail, and ability to meet deadlines.

• Fluent in English, both written and spoken.

• Experience in collectibles, gaming, entertainment, retail, lifestyle, licensing, anime/pop culture, TCG/CCG, or other consumer brands will be an advantage.

• Passion for collectibles, hobby culture, gaming, or entertainment products is highly preferred.

• Willing to work full-time onsite (WFO) in Grogol Petamburan, Jakarta Barat.