National E-commerce Manager

Key Responsibilities

1. Own the E-commerce Business

   • Develop and execute the overall e-commerce strategy, business plan, and budget for the Indonesian market, with end-to-end ownership of key business metrics, including GMV, revenue, profitability, and growth.

2. Lead E-commerce Operations & Growth

   • Lead and oversee the Store Operations, Advertising, and Livestreaming functions, while working closely with Influencer Marketing and Content teams to drive growth across both shelf-based and content-driven e-commerce channels.

3. Drive TikTok & Platform Growth

   • Build deep expertise in TikTok and other key e-commerce platforms, developing a sustainable traffic acquisition and conversion strategy.

   • Lead the planning and execution of major campaigns, promotional events, and platform initiatives to maximize traffic, conversion, and sales performance.

4. Drive Data-Based Business Optimization

   • Leverage business and platform data to continuously optimize advertising ROI, livestreaming performance, conversion rates, and overall operational efficiency.

   • Identify key growth opportunities, diagnose performance gaps, and translate insights into actionable business strategies.

5. Strengthen Product & Supply Chain Alignment

   • Partner closely with Product and Supply Chain teams to translate market insights and customer feedback into product assortment, pricing, and inventory strategies.

   • Ensure e-commerce plans are aligned with supply chain capabilities, optimize inventory turnover, and proactively manage stockout and overstock risks.

6. Build & Lead a High-Performing Team

   • Build, develop, and lead the Indonesian e-commerce organization, including talent acquisition, capability development, performance management, and succession planning.

   • Establish clear goals, performance standards, and operating mechanisms to build a professional, agile, and high-performing team.

Qualifications

1. Education & Experience

   • Bachelor’s degree or above, with 5+ years of e-commerce experience and 3+ years of end-to-end business or team management experience in Indonesia or Southeast Asia.

   • Experience in Beauty, FMCG, Consumer Retail, or related industries is preferred.

2. E-commerce & Market Expertise

   • Strong understanding of Indonesia’s major e-commerce platforms, particularly TikTok Shop, including platform operations, traffic acquisition, advertising, livestreaming, promotions, and conversion optimization.

   • Proven track record of independently managing a market, building an e-commerce business from the ground up, or delivering significant business growth.

3. Leadership & Business Capabilities

   • Strong commercial acumen, strategic thinking, and data-driven decision-making skills.

   • Demonstrated ability to lead cross-functional teams, manage business priorities, negotiate with external partners, and deliver results in a fast-paced environment.

   • Strong ownership mindset with the ability to balance short-term business performance with sustainable long-term growth.

4. Language & Regulatory Knowledge

   • Fluent English with strong communication skills in a professional working environment.

   • Mandarin proficiency is preferred.

   • Familiarity with Indonesia’s import/export regulations and relevant regulatory requirements for beauty and consumer products is a plus.