Digital Analytics & Tracking Consultant | German- & English-Speaking (m/f/d) | GA4, GTM & eCommerce | 100% Remote | Full- or Part-Time

We are a digital marketing agency looking for a Digital Analytics Consultant to support our team and eCommerce clients, particularly in the following areas:

• Implementation and optimisation of GA4 tracking
• Client-side and server-side Google Tag Manager
• Consent Management Platforms (CMPs)
• Ideally, tracking implementations in combination with Shopify

We are open to both freelancers and candidates seeking permanent employment, on either a full-time or part-time basis.

Tasks

• Lead the design and implementation of advanced GA4 tracking setups, including GA4 Enhanced E-commerce
• Develop, implement, and maintain client-side and server-side Google Tag Manager configurations
• Implement and optimise Google Consent Mode
• Ensure that Consent Management Platforms (CMPs) are properly integrated, GDPR-compliant, and compatible with analytics and marketing tools; legal expertise is not required, but relevant experience is an advantage
• Provide strategic and technical analytics consulting to our German-speaking clients
• Collaborate with our English-speaking internal tech support team to build, challenge, and continuously optimise tracking setups
• Support data integrations with BigQuery and Looker Studio, with additional assistance from specialist team members
• Provide general technical support across Digital Analytics, Tracking, and MarTech

Requirements

• At least five years of hands-on experience in Digital Analytics, ideally more
• Expert-level knowledge of GA4, Google Tag Manager, and Consent Management Platforms; experience with Shopify is an advantage
• Experience in a relevant digital marketing discipline, such as Paid Search, Paid Social, or Display Advertising
• Proven experience with server-side Google Tag Manager is essential
• A solid understanding of the GDPR and its implications for digital tracking and data collection
• Familiarity with BigQuery, Looker Studio, and other Google Cloud tools
• Basic JavaScript skills, particularly in areas such as event handling and dataLayer manipulation
• Ability to advise clients professionally in German and communicate fluently in English with our internal team
• Strong problem-solving skills and a proactive, solution-oriented approach in a technical environment

Benefits

• Flexible engagement as a freelancer or in a fully remote permanent position
• Long term project opportunities with leading eCommerce brands
• A smart, supportive team with a strong technology-driven mindsetA 100% remote-first setup with asynchronous workflows and regular team syncs
• A 100% remote-first setup with asynchronous workflows and regular team syncs

We welcome applications from both freelancers and candidates interested in a permanent full-time or part-time position.

If this role matches your experience, please include a short 2–3 minute introduction video with your application. In the video, we would like to learn more about:

• Your experience with GA4, Google Tag Manager, server-side tracking, and Consent Management Platforms
• Relevant eCommerce or Shopify tracking projects you have worked on
• How you approach complex tracking challenges and collaborate with clients and technical teams
• Your ability to communicate with clients in German and work with our internal team in English

The video does not need to be professionally produced. A clear and authentic introduction is completely sufficient.

Please note that we can only consider applications that include a video.

We look forward to getting to know you.

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