Social Media Manager & Designer

About the role

BlockBlueLight is seeking a talented and creative Social Media Manager & Designer to join our growing team in Melbourne, Victoria. This is a full-time position based in Melbourne VIC 3000 AU. In this role, you will be responsible for developing and executing comprehensive social media strategies whilst creating engaging visual content that resonates with our audience. You will play a pivotal role in building and nurturing our brand presence across multiple digital platforms, directly contributing to our company's growth and customer engagement objectives.

Key responsibilities

• Develop, plan and execute social media strategies across platforms including Facebook, Instagram, LinkedIn, TikTok and Twitter, aligned with overall marketing objectives

• Create, design and produce high-quality visual content including graphics, videos, animations and carousel posts that reflect brand identity and capture audience attention

• Manage day-to-day social media operations, including posting, community management, and engagement with followers across all channels

• Monitor social media performance using analytics tools, tracking key metrics and providing regular reports on campaign effectiveness and audience insights

• Collaborate with marketing, product and sales teams to ensure consistent messaging and successful campaign launches across social channels

• Identify and leverage trending topics, hashtags and social media opportunities to increase brand visibility and reach

• Respond to customer inquiries, comments and messages in a timely and professional manner, maintaining positive brand relationships

• Research competitor social media activity and industry best practices to inform strategy and maintain competitive advantage

• Design and execute paid social media campaigns, managing budgets and optimising for maximum return on investment

• Stay current with social media platform updates, algorithm changes and emerging trends to continuously improve content strategy

What we're looking for

• Proven experience (2+ years) working as a Social Media Manager or similar role within a digital marketing environment

• Demonstrated proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or equivalent software

• Strong understanding of social media platforms, their unique audiences, algorithms and best practices for content creation and engagement

• Excellent visual design skills with the ability to create compelling, on-brand content that drives engagement and conversions

• Proficiency in social media analytics and experience interpreting data to inform strategy and optimise performance

• Experience managing social media budgets and running paid social media campaigns across multiple platforms

• Exceptional written and verbal communication skills with the ability to craft engaging copy for diverse audiences

• Strong organisational skills, attention to detail and the ability to manage multiple projects simultaneously whilst meeting tight deadlines

• Experience with social media management tools such as Hootsuite, Buffer or Meta Business Suite

• Knowledge of video editing and content creation for short-form video platforms is highly desirable

• A creative mindset with the ability to think strategically about audience engagement and brand storytelling

• Experience in the technology, SaaS or digital innovation sectors is advantageous

What we offer

BlockBlueLight is committed to creating a dynamic and rewarding workplace where talented professionals can thrive. We offer competitive remuneration packages commensurate with experience, flexible working arrangements where possible, and a collaborative team environment that values creativity and innovation. You'll have access to professional development opportunities to expand your skill set in emerging digital marketing trends and technologies. We foster a culture of continuous learning and support career progression for high-performing team members. Additional benefits include access to modern workplace facilities in Melbourne's vibrant CBD, team social events and wellness initiatives designed to support your overall wellbeing.

About us

BlockBlueLight is a forward-thinking digital marketing and communications company dedicated to helping businesses navigate the evolving digital landscape. We specialise in delivering innovative social media strategies, compelling content creation and digital marketing solutions that drive measurable results for our clients. Our team is passionate about staying ahead of digital trends and leveraging cutting-edge tools and platforms to maximise brand impact. We believe in fostering a collaborative, creative workplace where diverse perspectives are valued and great ideas flourish. At BlockBlueLight, we're committed to excellence, innovation and helping our clients achieve their digital marketing objectives.

Ready to make an impact?

If you're a creative, strategic thinker with a passion for social media and design, we'd love to hear from you. Please submit your CV, a cover letter highlighting your relevant experience, and a portfolio showcasing your best social media and design work. Apply now to join our team and help shape the future of digital marketing at BlockBlueLight.