Marketing Manager

Job Title: Marketing Lead
Location: Hybrid
Reports to: GM
Employment Type: Full-time

About Xali Organics

Xali is a next-generation wellness meets beauty brand rooted in science-backed formulas, health conscious ingredients and elevated brand storytelling. We believe beauty is more than skin deep – we're passionate about beauty as a health choice, and we're building a brand that reflects that. We're about to enter our glow up era, think elevated, ahead of the trend and ultimate clean girl aesthetic. If you're a creative marketer who loves bringing campaigns to life with flawless execution and wants to grow alongside an ambitious, fast-moving brand, you may have just found your dream role.

Role Overview

As our Marketing Lead, you'll be across all things marketing. You'll own the planning, coordination and execution of Xali's customer marketing program. From campaign planning and email strategy through to PR, product awards and agency management, you'll ensure every marketing initiative is delivered on time, on brand and with measurable impact.

What You’ll Own

Marketing Campaigns

• Own the end-to-end execution of Xali's marketing campaigns and product launches.

• Develop clear campaign briefs for internal teams and external partners.

• Coordinate creative, copy, assets and timelines to ensure flawless delivery.

• Manage campaign calendars and marketing schedules across the business.
  

Email & SMS Marketing

• Own Xali's email and SMS marketing strategy.

• Brief and manage campaign production with our email agency.

• Optimise customer journeys, lifecycle campaigns and promotional sends.

• Monitor campaign performance and identify opportunities to improve engagement and revenue.

PR & Earned Media

• Lead product seeding and media outreach coordination.

• Manage relationships with PR agencies and media partners.

• Coordinate product awards, submissions and brand opportunities.

• Support influencer gifting and earned media initiatives.
  

Marketing Operations

• Own the marketing calendar and execution roadmap.

• Build and continually improve marketing processes and ways of working.

• Ensure projects are delivered on time, on budget and to a high standard.

• Coordinate cross-functional marketing activity across internal teams and agencies.

Agency & Stakeholder Management

• Manage relationships with external marketing partners including PR and email agencies.

• Prepare clear briefs, provide feedback and ensure work is delivered to expectations.

• Act as the central point of coordination across multiple stakeholders.

Reporting & Insights

• Track marketing performance across campaigns and channels.

• Report on key marketing KPIs including email revenue, campaign performance and earned media.

• Translate data into actionable recommendations that improve future marketing activity.

You'll work cross-functionally with founders, creatives, and external agencies to bring the Xali vision to life across every customer touchpoint: from content and campaigns to community and conversions.

Required Experience & Skills

• 2+ years DTC experience preferably within the beauty or wellness space.

• Experience owning marketing reporting and turning data into agile, growth-focused strategy.

• Strong CRM/ESP ownership – segmentation, flows and lifecycle marketing.

• Experience managing paid media agencies and optimising performance campaigns.

• Proven track record of running end-to-end influencer programs and high-performing campaigns.

• Strong content instincts and understanding of the social landscape.

• Confident analysing marketing data and turning insights into results.

• Experience working in a fast-paced, high-growth brand environment.

• Outstanding communication and stakeholder Leadment skills.

Work Style & Culture

• Hybrid working environment that provides flexibility.

• Collaborative and fast-paced environment with autonomy and trust.

• Values-led culture: We're passionate about beauty as a health choice, and we're building a brand that reflects our community's values.

Why Join Xali?

• Be part of a brand redefining modern beauty and wellness.

• Own the marketing function and make a tangible impact on growth.

• Work alongside passionate creatives, strategists and founders.

• Enjoy flexibility, purpose-led work and real career progression.