KM - Creative Director, Performance & UGC Strategy

Position Overview:

The Creative Director, Performance & UGC Strategy will own the development, review, and optimization of all creative assets across client accounts. This includes static images, video ads, and user-generated content — all designed to drive performance on platforms like Meta, TikTok, and YouTube.

You’ll work closely with designers, editors, UGC creators, and our media buyers to ensure every creative asset we ship is strategic, data-informed, and conversion-focused. You'll also script UGC, source creators via platforms like Billo or Bambassador, and continuously iterate based on performance insights.

Key Responsibilities:

? Creative Review & Feedback

• Review static and video ad creatives across all client accounts and provide feedback aligned with performance marketing principles

• Ensure creative assets meet platform-native requirements and follow winning ad structures (hook, problem, solution, CTA, etc.)

• Approve final deliverables before launch and flag creative fatigue when necessary

? UGC Strategy & Scriptwriting

• Write authentic, high-converting UGC scripts using proven structures for TikTok, Meta Reels, and YouTube Shorts

• Guide editors and creators on how to execute scripts with a strong balance of storytelling and sales psychology

• Develop UGC shot lists, script banks, and briefs for internal use and creator onboarding

? Creator Sourcing & Management

• Source and manage creators via platforms like Billo, Bambassador, Minisocial, Trend.io, etc.

• Maintain a database of tested and vetted creators by niche, demographic, and performance history

• Collaborate with project managers to assign briefs and manage creator deadlines/deliverables

? Creative Optimization & Strategy

• Analyze ad performance with media buyers to assess what creative angles are working (and why)

• Use performance data to inform new creative concepts, hooks, and variations

• Identify creative gaps or missed angles across client offers and design solutions

? Creative Systems & Culture

• Build repeatable systems for creative review, scripting, testing, and UGC coordination

• Lead internal creative reviews and brainstorms to elevate creative thinking across the team

• Maintain a creative swipe file, idea board, and UGC vault for team inspiration and iteration

Qualifications:

• 2+ years in performance creative strategy, content production, or paid ad creative roles

• Proven UGC scripting and casting experience — bonus if you’ve sourced from Billo, Bambassador, or similar

• Excellent copy instincts, especially for hooks, CTAs, and short-form storytelling

• Strong visual and performance marketing acumen

• Experience working closely with media buyers or in a performance-focused ad agency

• Highly organized, systems-minded, and great at giving clear, constructive feedback

Bonus Responsibilities (Optional, but Recommended):

To supercharge growth at KultreMedia, this role can also own:

• Creative Testing Calendar: Map weekly A/B testing of hooks, formats, and CTAs

• Quarterly Creative Reports: Share trend forecasts and ideation decks with team/clients

• Mini Campaign Concepts: Propose themed content pushes (e.g., “Back to School Bundle Week”) for fast-turn creative

• Client Looms: Record short loom videos explaining the creative strategy to increase transparency and retention

Originally posted on Himalayas