Marketing Executive

Job Summary:
We are seeking a highly creative and trend-driven Marketing Executive with a strong editorial mindset to lead social media strategies for fashion and lifestyle brands. This role requires a deep understanding of fashion aesthetics and the ability to translate trends into high-impact, magazine-quality content.

Key Responsibilities:

• Develop and execute social media strategies aligned with fashion & lifestyle positioning

• Manage all social media platforms (Instagram, Facebook, TikTok, X)

• Plan and oversee content calendars with strong storytelling and visual direction

• Lead creative direction for content, ensuring an editorial and magazine-quality output

• Conceptualize and produce campaigns inspired by fashion editorials (e.g., lookbooks, styling stories, seasonal drops)

• Collaborate with photographers, stylists, and creative teams to deliver premium visuals

• Analyze performance metrics and optimize content for engagement and growth

• Stay updated on fashion trends, pop culture, and global editorial movements

• Manage influencer/KOL collaborations and brand storytelling through partnerships

• Lead and mentor the social media team

Qualifications:

• Bachelor’s degree in Marketing, Communications, Fashion, or related field

• 2–5 years of experience in social media, digital marketing, or fashion editorial

• Background in fashion magazine, agency, or editorial content is a strong advantage

• Strong understanding of fashion styling, visual storytelling, and brand aesthetics

• Proven experience in leading creative content and managing a team

• Strong analytical and communication skills