Manager, Marketing and Communications

General Purpose of the Job

This position will manage a team to develop marketing strategies and lead the execution of marketing initiatives to strengthen brand awareness and drive patient admissions. 

Essential Duties and Responsibilities

• Leading the development of all marketing plans

• Ensuring the implementation of effective marketing strategies

• Digital Marketing – Lead our social media strategy and execution and managing/updating our corporate website

• Monitoring, reviewing, and reporting on all marketing activities results and effectiveness

• Developing our corporate brand identity in consultation with the leadership team

• Collaborating with various departments (eg. Operation, People Service and Clinical team) to uncover insights and create innovative marketing and branding strategies

• Partnering with Operation team and CRMs to drive new patient admission

• Organize and implement marketing campaigns and events

• Market analysis – Monitor relevant company, competitor, and industry 

• Responsible for synthesizing relevant data to analyse and translate into marketing plan

• Conduct annual patient satisfaction survey

• Engagement with sponsors/funders on new panelship

• External Stakeholder engagement – Define and execute a plan to engage with key government, industry, and community stakeholders to help achieve our long-term objectives

• Lead internal and external communications/announcement, materials, and graphic design in partnership with colleagues across other functions

• Lead and organize employee engagement activities

• Taking lead in organizing and participating in industry events

• Oversee and supervise the team on selected employee engagement activities and internal events

• Represent DaVita Malaysia at monthly meetings with the International teammates

• Other duties and responsibilities as assigned

• Ensure adherence to timelines and quality guidelines in all activities

• Attend team meetings, phone conferences, and training as needed

Requirements

• Minimum bachelor’s degree in Marketing or related field

• Master Degree or MBA would be an added advantage

• Min 5-7 years of marketing experience 

• Min 2 years of experience in leadership or supervisory role

• Familiarity with various aspects of traditional and digital marketing

• Ability to communicate effectively with senior executives both internally and externally

• Proven track record in developing, planning, and managing marketing program