Brand & Marketing Executive

The Brand & Marketing Executive supports the planning, coordination and execution of brand, marketing and social media initiatives across the group’s dining concepts.

This role works closely with the Brand & Marketing Communications team, outlet teams, designers, agencies, vendors and external partners to bring campaigns, promotions, content and brand experiences to life. The role requires someone who is organised, detail-oriented and creatively aware, with the ability to manage timelines, coordinate stakeholders, maintain brand consistency and support the administrative needs behind smooth marketing execution.

RESPONSIBILITIES

Brand & Campaign Support

• Support the planning and execution of brand campaigns, seasonal promotions, new menu launches, outlet initiatives and marketing activations.

• Assist in developing campaign timelines, marketing calendars, task lists and rollout plans.

• Coordinate campaign requirements across internal teams, outlet teams, designers, agencies, vendors and partners to ensure timely execution.

• Assist in preparing campaign briefs, creative references, copy points and marketing materials.

• Ensure campaign messaging, visuals and guest-facing touchpoints are aligned with each brand’s tone, personality and positioning.

Content & Communications

• Assist in creating and coordinating marketing content across social media, eDMs, websites, in-store materials and promotional channels.

• Draft social media captions, newsletter copy, website updates, promotional copy and basic campaign write-ups.

• Work with designers, photographers, videographers and external agencies to produce marketing assets.

• Support content shoots by coordinating shot lists, props, products, outlet arrangements and creative requirements.

• Ensure all content and communications are clear, polished, on-brand and consistent across platforms.

Social Media & Digital Marketing

• Support the day-to-day management of social media platforms (Meta & Rednote), including content scheduling, posting, community engagement and basic page upkeep.

• Monitor social media trends, competitor activity and relevant F&B, lifestyle and hospitality content ideas.

• Track social media performance and assist in compiling reports on reach, engagement, follower growth and campaign results.

• Support influencer/KOL coordination, including shortlist preparation, outreach, hosting arrangements, briefing and follow-ups.

• Assist in digital marketing initiatives such as boosted posts, campaign tracking and basic performance tracking

Outlet, Event & Partnership Coordination

• Liaise with outlet teams to ensure campaigns, promotions and marketing materials are properly briefed and implemented.

• Coordinate the delivery, display and upkeep of marketing materials such as posters, menus, table talkers, standees, signage, tent cards and promotional assets.

• Support media visits, influencer tastings, brand events, activations and partnership campaigns.

• Assist in gathering outlet feedback, campaign photos and operational updates to ensure smooth execution.

• Help maintain clear communication between marketing, operations and external partners

Administrative & Reporting

• Maintain organised records of marketing assets, campaign materials, vendor contacts, quotations, invoices, timelines and brand resources.

• Assist with marketing expense tracking, quotation requests, purchase orders, invoice processing and basic budget coordination.

• Compile campaign performance reports, post-campaign summaries and key learnings.

• Support competitor research, market research and simple presentation decks when required.

• Maintain content calendars, campaign trackers, internal marketing documentation.

• Assist with administrative coordination for shoots, events, partnerships and marketing rollouts, including bookings, logistics, samples, deliveries and follow-ups.
  

REQUIREMENTS

• Diploma or Degree in Marketing, Communications, Business, Hospitality, Media or a related field.

• 1–3 years of experience in marketing, social media, brand communications, hospitality, F&B or lifestyle brands preferred.

• Strong written English with an eye for tone, detail and clarity.

• Good understanding of Instagram, Tiktok, Facebook, Rednote, and lifestyle/F&B content trends.

• Organised, reliable and able to manage timelines across multiple brands, outlets and campaigns.

• Comfortable coordinating with different stakeholders, including outlet teams, designers, vendors, agencies and partners.

• Able to manage administrative tasks carefully and systematically.

• Basic knowledge of Canva, OneDrive Workspace, Meta Business Suite, Mailchimp, website CMS or similar tools is a plus.

• Interest in food, hospitality, lifestyle, design, culture and brand storytelling.

• Able to work independently while being collaborative, responsive and hands-on.