Web3 Community Specialist, CN ????????

Job Responsibilities:

• Build and grow a Chinese-speaking Web3 community, driving community engagement, participation, retention, and long-term ecosystem growth through active community operations, user interaction, and community atmosphere building.

• Develop and execute community growth strategies, improving activity levels, participation quality, and user retention through structured campaigns, engagement loops, and iterative optimization.

• Manage daily operations of social media and community channels, including content publishing, interaction responses, trending topic participation, and overall communication rhythm control.

• Monitor Web3, Crypto, blockchain, and social media trends, and continuously adjust operational and content strategies to maintain relevance and competitiveness in a fast-moving industry.

• Plan and execute online and offline community events, including AMAs, roundtables, livestreams, community challenges, and interactive campaigns—ensuring events are engaging, participatory, and highly shareable, not just procedural.

• Create, edit, and manage community content and editorial calendars, ensuring content is high-quality, relevant, and engaging, with strong “internet-native” appeal that encourages discussion and sharing.

• Support content localization and adaptation, ensuring English/global project content is effectively translated and adapted for Chinese-speaking audiences.

• Identify, onboard, and manage local KOLs, community leaders, partners, and ecosystem collaborators, driving co-marketing campaigns and joint initiatives.

• Build and maintain relationships with industry partners, projects, and ecosystem stakeholders, supporting collaboration initiatives and execution of joint campaigns.

• Collect, analyze, and act on community feedback and sentiment, identifying issues early and improving user satisfaction through proactive resolution.

• Analyze community data, campaign performance, and growth metrics, and continuously optimize content, engagement strategies, and growth loops based on insights.

• Act as a key operator for the Mantle CN community, proactively managing user questions, feedback, and community health to improve overall user experience.

Job Requirements:

• Bachelor’s degree or above; preferred majors include Computer Science, Marketing, Media, Communications, or related fields.

• Solid understanding of Web3, Crypto, and blockchain ecosystems, including Layer2, DeFi, DAO, ecosystem projects, and community governance, with a willingness to continuously learn and explore.

• At least 2 years of experience in Web3 community operations, content operations, social media management, livestream operations, or creator/community growth roles.

• Excellent communication and coordination skills, with the ability to collaborate effectively across users, KOLs, partners, internal teams, and external stakeholders.

• Proven execution ability—able to respond quickly, take initiative, and drive tasks forward in a fast-paced, multi-threaded environment.

• Creative mindset with the ability to design engaging, interactive, and highly shareable community campaigns and activities.

• Strong analytical and structured thinking skills, able to break ideas down into actionable plans, including timelines, workflows, assets, budgets, risk considerations, and post-campaign evaluation.

• Good “internet sense” and content intuition, with an understanding of what drives discussion, engagement, and community participation.

• Efficient and resource-conscious, able to maximize impact and growth outcomes within limited budgets through smart execution and prioritization.

• Comfortable working under pressure, adapting quickly to changes, and maintaining consistent output in a high-frequency execution environment.

• Ability to communicate effectively in both English and Mandarin is required to support collaboration with Chinese and global stakeholders.

Preferred Qualifications:

• Experience working with Web3 projects such as exchanges, wallets, Layer2 ecosystems, GameFi, DeFi, developer communities, or Chinese crypto communities.

• Familiarity with platforms such as Telegram, Discord, WeChat communities, X (Twitter), Xiaohongshu, Bilibili, Douyin, and YouTube, and their respective community dynamics.

• Hands-on experience in organizing AMAs, livestreams, roundtables, offline meetups, KOL collaborations, or community growth campaigns.

• Basic English proficiency for content comprehension, localization work, and cross-team communication.

• A distinct content sense or personal style, with an understanding of meme culture, community tone, and social media trends.

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