Job Description
Full details about the role and requirements
Yukerja Summary
The Meta Ads Specialist role at BB Wave Inc. is curated from Bossjob (category Marketing & Penjualan). Note the work location (Taguig, National Capital Region, Philippines) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
We are seeking a highly skilled and performance-driven Meta Ads Specialist to plan, execute, optimize, and scale paid advertising campaigns across Meta platforms, including Facebook, Instagram, Messenger, and Audience Network, for our Gaming Platform.
Responsibilities:
Campaign Management & Optimization
• Plan, launch, manage, and optimize advertising campaigns across Meta platforms (Facebook, Instagram, Messenger, and Audience Network).
• Develop customer acquisition strategies focused on player registrations, first-time deposits (FTDs), deposits, and player retention.
• Create and manage conversion, traffic, engagement, lead generation, app promotion, and retargeting campaigns within the Meta advertising ecosystem.
• Continuously monitor campaign performance and optimize budgets, bidding strategies, audience targeting, placements, and creatives.
• Scale high-performing campaigns while maintaining target CPA, ROAS, and profitability goals.
Audience Targeting & Retargeting
• Build and optimize Custom Audiences, Lookalike Audiences, and retargeting campaigns using Meta Ads Manager.
• Develop audience segmentation strategies based on player behavior and customer value.
• Implement advanced audience testing and campaign experimentation to maximize campaign performance.
Creative Strategy & Funnel Optimization
• Collaborate with designers and content creators to develop high-performing Meta ad creatives.
• Conduct A/B testing for:
o Ad Creatives
o Headlines
o Primary Text
o Call-to-Action Buttons
o Landing Pages
o Audience Segments
o Placements
• Recommend creative and campaign improvements based on performance data.
Analytics & Performance Reporting
Track and analyze campaign performance using:
• Meta Ads Manager
• Meta Business Suite
• AppsFlyer
• Adjust
• Other attribution and analytics platforms
Monitor key performance metrics including:
• Cost Per Acquisition (CPA)
• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Cost Per Mille (CPM)
• Return on Ad Spend (ROAS)
• Cost per First-Time Deposit (FTD)
• Conversion Rate
• Player Retention Rate
• Prepare daily, weekly, and monthly campaign performance reports with actionable insights.
Compliance & Industry Monitoring
• Stay updated on Meta advertising policies, algorithm updates, and platform best practices.
• Ensure all Meta advertising campaigns comply with platform policies and applicable regulations.
• Monitor competitor advertising strategies and identify opportunities for campaign growth.
Job Requirements:
• Bachelor's Degree in Marketing, Advertising, Business, Communications, or a related field.
• Minimum of three (3) years of experience managing Meta Ads campaigns for a Gaming Platform.
• Proven track record of acquiring quality users and generating first-time deposits (FTDs) through Meta advertising campaigns.
• Strong expertise in Meta Ads Manager and Meta Business Manager.
• Experience with AppsFlyer, Adjust, or similar attribution platforms.
• Strong analytical, reporting, and optimization skills.
• Experience managing six- to seven-figure monthly Meta advertising budgets.
• Knowledge of Meta Pixel, Conversion API (CAPI), event tracking, attribution, and conversion optimization.
• Excellent communication skills and the ability to work independently in a fast-paced environment.
Preferred Qualifications
• Experience marketing gaming platforms or other regulated industries.
• Familiarity with affiliate marketing and user acquisition funnels.
• Experience with CRM retargeting campaigns and retention marketing.
• Understanding of player behavior and lifecycle marketing.