Job Description
Full details about the role and requirements
Yukerja Summary
The Jr. Performance Marketing Executor role at IlmuOne Data is curated from JobStreet (category Marketing & Penjualan). Note the work location (Jakarta) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
About the Job:
Work Responsibilities:
- Campaign Analysis: Monitor the performance of digital marketing campaigns across various channels, including Google Ads, Facebook Ads, programmatic advertising platforms, and email marketing.
- Programmatic Optimization: Manage and optimize programmatic buying strategies, specifically leveraging Google Marketing Platform (DV360), to maximize reach, audience targeting precision, and media spend efficiency.
- Keyword and Audience Research: Perform keyword research and advanced audience analysis (including first-party and third-party data segmentation within DV360) to inform ad targeting and content strategies.
Job Requirements:
- Bachelor’s degree in Statistics, Mathematics, Computer Science, Industrial Engineering, Economics, or a related field. A master’s degree is a plus.
- Minimum 1–2 years of experience as a Product Analyst, Data Analyst, Business Analyst, or a related role.
- Experience in the tech, consulting, e-commerce, or financial services industry is highly valued.
- Experience collaborating with performance marketing, growth marketing, or digital media buying teams is a strong advantage.
- Proficient in SQL for data extraction and transformation.
- Skilled in analytical tools such as Python, R, or advanced Excel (including pivot tables, VLOOKUP, and data modeling).
- Familiar with Business Intelligence (BI) tools such as Tableau, Power BI, Looker, or Google Data Studio.
- Hands-on experience with A/B testing, cohort analysis, funnel analysis, and experimentation frameworks.
- Strong understanding of product metrics like conversion rate, retention, churn, LTV, CAC, and ROI.
- Solid understanding of programmatic advertising ecosystem (DSP, SSP, DMP) and hands-on experience with Google Display & Video 360 (DV360) or other major DSPs.
- Solid understanding of performance marketing channels such as Google Ads, Meta Ads, TikTok Ads, and other paid media platforms.
- Experience in analyzing and optimizing marketing campaign performance using data.
- Knowledge of channel attribution models, marketing effectiveness measurement, and budget optimization based on data insights.
- Comfortable working closely with marketing teams to align performance initiatives with product goals.
- Strong business acumen with the ability to turn complex data into actionable insights and strategic recommendations.
- Excellent communication skills with the ability to present findings to non-technical stakeholders.
- Product-oriented mindset with strategic thinking and problem-solving skills.
- Holding a Google Certified Professional in Display & Video 360 or relevant programmatic certifications is highly preferred.