Trade Marketing Supervisor

Our client, a growing company in the manufacturing and FMCG industry, is looking for a Trade Marketing Supervisor to plan and execute initiatives that strengthen brand presence, drive sales, and improve retail performance across various channels.

This role is ideal for a marketing professional with experience in trade marketing, brand activation, retail marketing, merchandising, and promotional campaigns. The successful candidate will work closely with the Sales team to ensure effective field execution and alignment with overall brand strategies.

Key responsibilities include planning trade marketing programs, coordinating promotions and point-of-sale materials, analyzing market and competitor trends, monitoring campaign performance and ROI, and maintaining strong relationships with distributors, retailers, and third-party partners.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• At least2 years of experiencein trade marketing, brand activation, or retail marketing.
• Experience in the manufacturing or FMCG industry is a plus.
• Strong project management, analytical, and communication skills.
• Creative mindset with a keen eye for consumer behavior and market trends.
• Proficient in Microsoft Office; familiarity with data analysis tools is a plus

Key Responsibilities:

• Plan and execute trade marketing activities aligned with brand strategies.
• Coordinate promotions, merchandising, and point-of-sale materials across various channels.
• Analyze market trends, competitor activities, and customer insights to support campaign development.
• Work with the sales team to ensure alignment and support for field execution.
• Track and evaluate trade marketing program performance to optimize ROI.
• Maintain strong relationships with distributors, retailers, and third-party partners.
• Monitor inventory levels for promotional items and ensure timely delivery to branches/stores.