Senior Brand Manager

Requirement:

• Bachelor’s degree in Marketing, Business, or a related field

• Minimum 8 years of experience in Marketing, with strong exposure to brand management. At least 3 years of experience in OTC / Consumer Healthcare category (mandatory)

• Proven track record in developing and executing successful brand strategies

• Strong commercial acumen and experience working closely with Sales teams

• Strong analytical mindset with data-driven decision-making capability

• Excellent stakeholder management and communication skills

• Demonstrated leadership capability and ability to manage cross-functional teams

• Willing to travel extensively to all our branches throughout Indonesia

Responsibilities:

Brand Strategy & Annual Planning

• Develop and drive short- and long-term brand strategy aligned with overall business objectives

• Lead the creation and execution of the annual brand plan, including ATL, BTL, digital, and activation initiatives

• Define brand positioning, value proposition, and communication strategy

• Analyze market trends, competitor landscape, and consumer insights to inform strategic direction

• Manage and optimize marketing budget allocation to maximize ROI

Campaign Execution & Performance Management

• Oversee end-to-end execution of integrated marketing campaigns across channels

• Collaborate with agencies to ensure high-quality, impactful, and on-brand execution

• Track and evaluate campaign effectiveness using data-driven metrics (ROI, awareness, conversion, etc.)

• Continuously optimize campaigns based on performance insights

Commercial & Sales Alignment

• Partner closely with the Sales team to:

• Set sales targets and growth ambitions

• Develop channel strategies and promotional plans to achieve targets

• Support trade marketing initiatives to drive distribution, visibility, and sell-out

• Monitor sales performance and proactively adjust strategies to close gaps

New Product Development (NPD) & Launch

• Collaborate with Business Development (BD) to:

• Identify new product opportunities based on consumer needs and market gaps

• Contribute to product concept development (USP, pricing, positioning)

• Lead go-to-market strategy and execution for new product launches

• Ensure strong cross-functional coordination for successful launches

Performance Tracking & Business Insights

• Monitor and analyze brand performance (sales, market share, brand health metrics)

• Deliver regular business reviews with clear insights and actionable recommendations

• Identify risks and growth opportunities to continuously improve brand performance

Stakeholder Management

• Work cross-functionally with Sales, BD, Regulatory, Supply Chain, and Finance teams

• Manage external partners including agencies, media, and vendors

• Ensure alignment between brand strategy and execution across all touchpoints

Proses rekrutmen tidak dipungut biaya/gratis. Berhati-hatilah terhadap segala jenis penipuan yang mengatasnamakan Combiphar Group.