Marketing Communications Manager

Role Summary: 

Marketing Manager is responsible for leading and managing the Marcomm team from Digital Marketing, ATL/BTL, and is heavily involved in Marketing Strategy (360 Marketing Activities)

Job Description:

• Lead, coach, and manage the Marketing Communication team, including Creative Design, Digital Marketing, ATL/BTL, and Marketing Strategy functions, to ensure high performance and cohesive execution. 

• Develop and oversee the overall 360 communication strategy and monthly activity plans, aligned with brand and sales objectives. 

• Plan, allocate, and monitor the marketing communication budget to ensure efficient spend and optimal marketing ROI. 

• Lead agency pitching, selection, and performance evaluation for creative, media, and production partners. 

• Build and safeguard brand equity through consistent messaging, PR, and ATL/BTL activities. 

• Provide creative direction and feedback to ensure campaigns are visually appealing and effectively convey messages.

• Proven ability to execute strategic PR campaigns and cultivate strong media relationships. 

• Oversee digital marketing and SEO/SEM initiatives, and report on social media performance, marketing ROI, and overall department KPIs. 

• Partner with Sales, the Growth Team, and other departments to align communication initiatives with overall business goals. 

Job Requirements:

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field. 

• Minimum experience at Manager level in marketing communication, brand management, or advertising. 

• Advanced PowerPoint skills; strong command of Excel for budget planning and performance tracking. 

• Proven track record of developing and executing successful integrated (360) marketing communication strategies across ATL/BTL and digital channels. 

• Strong understanding of PR principles, brand management, creative processes, and agency management. 

• Experience leading agency pitching processes and managing external vendor relationships. 

• Demonstrated ability to lead, motivate, and develop a multi-disciplinary team (creative design, digital marketing, PR/BTL, marketing strategy). 

• Solid experience in budget planning, tracking, and cost control. 

• Strategic thinker with strong analytical, KPI reporting, and marketing ROI capabilities. Proficiency with marketing automation platforms, digital ads, and analytics tools (e.g., Google Analytics, SEO/SEM, social media analytics).

• Experience in FMCG, Home Appliances/Electronics, or Marketing Agency industry preferred.