Marketing Communication Division Head

The Marketing Communication Division Head will lead and manage the brand marketing communications team, partnering closely with the Business Units to strengthen brand equity, drive consumer engagement, and support commercial objectives across Indonesia. This role is responsible for developing and executing integrated marketing communication strategies and campaigns across all consumer touchpoints, ensuring consistent brand messaging, enhancing the consumer journey, and delivering impactful experiences that drive customer acquisition, retention, and loyalty.

Brand Marketing & Consumer Experience

• Lead and oversee all rbrand marketing touchpoints across stores, ensuring alignment with brand standards and delivering a compelling and engaging consumer experience.

• Partner closely with Business Unit leaders to develop marketing initiatives that influence consumer purchase decisions, drive traffic, and support sales growth

• Collaborate with the Omnichannel team to create a seamless and consistent consumer journey across physical and digital touchpoints.

• Develop and execute integrated marketing campaigns, product launches, in-store activations, and promotional initiatives that strengthen brand visibility and consumer engagement.

• Build and maintain strong relationships with external stakeholders, including principals, suppliers, mall management, agencies, and strategic partners, to support business and marketing objectives.

• Lead discussions and coordinate with principals and suppliers on marketing plans, product launches, campaign execution, and upcoming brand initiatives.

• Continuously review and improve marketing processes, tools, and technologies to maximize efficiency, enhance return on investment, and elevate customer experience.

• Monitor market trends, consumer insights, and competitor activities to identify opportunities and recommend strategic actions that support brand and business growth.

• Manage the marketing budget effectively, ensuring optimal resource allocation and measurable business impact.

Stakeholder & Partnership Management

• Foster strong cross-functional collaboration with Commercial, Operations, E-commerce, Visual Merchandising, CRM, and other key stakeholders to ensure alignment and successful execution of marketing initiatives.

• Establish and nurture strategic partnerships with external organizations and business partners to enhance brand presence and consumer engagement opportunities.

People Leadership

• Lead, develop, and inspire the Brand Marketing team by setting clear objectives, priorities, and performance expectations.

• Define and monitor key performance indicators (KPIs) for team members, ensuring alignment with business and marketing objectives.

• Provide coaching, mentoring, and professional development opportunities to build team capability and support career growth.

• Promote a high-performance, collaborative, and consumer-centric culture within the team.

• Ensure effective communication, alignment, and execution of responsibilities across the marketing function.

• Stay current with industry trends, emerging marketing technologies, and best practices, and encourage continuous learning within the team.