Marketing Director

About the role

We are seeking an experienced Marketing Director to join our dynamic team in East Jakarta on a full-time basis. In this strategic leadership role, you will be responsible for developing and executing comprehensive marketing strategies that drive brand growth, market share expansion, and business objectives across our portfolio of products. This position is integral to our organisation, directly reporting to senior management and serving as a key voice in shaping the strategic direction of our marketing initiatives. You will lead a talented team and collaborate across functions to ensure our brands remain competitive and relevant in the Indonesian market.

Key responsibilities

• Develop and implement comprehensive brand and marketing strategies aligned with corporate objectives and market opportunities

• Lead, mentor, and manage a team of marketing professionals, fostering a culture of creativity, accountability, and continuous improvement

• Oversee brand positioning, messaging, and communications across all customer touchpoints including digital, retail, and traditional media channels

• Manage marketing budgets, ensuring effective allocation of resources and delivering strong return on investment across all campaigns

• Conduct market research and competitive analysis to identify emerging trends, consumer insights, and growth opportunities

• Collaborate with sales, product development, and operations teams to ensure alignment on brand strategy and market execution

• Monitor and analyse key performance indicators, providing regular reporting on marketing effectiveness and recommending strategic adjustments

• Oversee product launches, promotional campaigns, and brand initiatives that drive consumer engagement and loyalty

• Build and maintain strategic relationships with key external partners, agencies, and stakeholders

• Represent the company at industry events and maintain thought leadership within the marketing and consumer goods sectors

What we're looking for

• Minimum 10 years of experience in marketing management, with at least 5 years in a director-level or equivalent senior leadership role

• Proven track record of developing and implementing successful marketing strategies that have driven significant business growth and brand equity in consumer goods or related industries

• Strong leadership and team management experience, with demonstrated ability to build, develop, and motivate high-performing teams

• Deep understanding of the Indonesian consumer market, local market dynamics, and cultural nuances affecting brand positioning and messaging

• Expertise in brand management, including brand strategy, positioning, architecture, and portfolio management

• Proficiency in digital marketing, data analytics, and marketing technology platforms

• Excellent strategic thinking and business acumen, with ability to translate market insights into actionable marketing plans

• Strong project management skills with ability to manage multiple initiatives simultaneously and meet deadlines

• Exceptional communication and presentation skills, both written and verbal

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent advanced qualification is preferred

• Fluency in both English and Indonesian is essential