Job Description
Full details about the role and requirements
Yukerja Summary
The Group Brand Manager role at Brilliant Think Center is curated from JobStreet (category Marketing & Penjualan). Note the work location (Palembang, South Sumatra) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
Key responsibilities :
Developing and implementing integrated brand strategies across the full portfolio, ensuring consistency and alignment with corporate objectives
Overseeing brand positioning, messaging, and visual identity standards to maintain a coherent brand presence across all channels and markets
Conducting market research and competitive analysis to identify opportunities and threats, informing strategic brand decisions
Managing brand budgets, allocating resources effectively to maximise return on investment (ROI) and brand impact
Leading cross-functional teams including marketing, creative, communications, design, etc.. to execute brand initiatives and campaigns
Monitoring brand performance through key metrics and analytics, providing regular reporting and insights to senior leadership
Building and maintaining strong relationships with key stakeholders, internal teams, and external partners
Ensuring brand compliance and guidelines are adhered to across all business units and communication channels
Identifying and capitalising on brand extension and innovation opportunities to drive growth
Mentoring and developing team members, fostering a culture of excellence and continuous improvement
Requirements :
5+ years of progressive brand management experience, ideally in a multi-brand or portfolio management environment
Experienced in beauty, skincare, FMCG, or E-commerce Companies.
Proven track record of developing and executing successful brand strategies that have delivered measurable business results
Strong strategic thinking combined with excellent project management and organisational skills
Exceptional communication and presentation abilities, with the capacity to influence and gain buy-in from senior stakeholders
Deep understanding of brand architecture, positioning, and equity building across diverse markets
Proficiency in brand analytics, market research methodologies, and data-driven decision-making
Experience with digital marketing, social media, and emerging communication channels
Excellent leadership and team management capabilities, with a collaborative approach to working across functions