Job Description
Full details about the role and requirements
Yukerja Summary
The Social Media Content & Media Strategist role at Digital Mediatama Maxima is curated from JobStreet (category Marketing & Penjualan). Note the work location (South Jakarta, Jakarta) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
Key Responsibilities
Develop monthly content calendars aligned to brand goals, product launches, and cultural moments
Write copy, brief creatives, and oversee production of content for IG, TikTok, FB, LinkedIn, X, YouTube Shorts
Lead content ideation for campaigns, product drops, and brand stories. Both organic and paid
Stay on top of trends, memes, and platform updates and translate them into brand opportunities
Plan, execute, and optimize owned, shared, earned & paid social campaigns across Meta, TikTok Ads, LinkedIn Ads
Manage monthly media budgets. Focus on ROAS, CPM, CTR, and conversion
Use data and insights to inform creative decisions. A/B test hooks, formats, and audiences
Set up tracking, dashboards, and monthly performance reports
Grow and engage community. Reply to comments, DMs, and manage brand tone
Work with influencers, KOLs, and UGC creators for collaborations
Monitor brand sentiment and social listening
Work closely with Design, Video, PR, Sales, and OOH teams to ensure consistent brand story across all touchpoints
Partner with Retail & Transit OOH team to create integrated online-offline campaigns
Qualifications
5+ years’ experience in social media content + organic & paid media. Agency or brand side
Proven track record growing accounts and running paid campaigns with clear KPIs
Strong copywriting skills. Can write for Gen Z on TikTok and C-suite on LinkedIn
Hands-on with Meta Ads Manager, TikTok Ads Manager, and analytics tools
Understanding of content formats: reels, carousels, UGC, talking-head, trends
Can Communicate in English fluently
Data-driven mindset. You make decisions with insights, not just gut
Experience in Retail, Sports, Media, or OOH companies
Basic video editing skills: CapCut and Premiere Pro
Experience with influencer marketing and KOL management
Familiarity with Indonesian + ASEAN social landscape
Can connect business goals to content + media plans
Comfortable in spreadsheets, dashboards, and ad platforms
Can present ideas to clients and internal teams