Job Description
Full details about the role and requirements
Yukerja Summary
The Seo Specialist role at Lumina One Corporation is curated from Bossjob (category Marketing & Penjualan). Note the work location (Makati, National Capital Region, Philippines) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
Key Responsibilities
Search Engine Optimization (SEO)
·
Assist in
implementing on-page and technical SEO best practices.
·
Conduct keyword
research and competitor analysis.
·
Optimize website
content, product pages, and metadata.
·
Monitor website
performance using Google Search Console and SEO tools.
·
Help improve organic
search rankings and website traffic.
Search Engine Marketing (SEM)
·
Assist in setting
up, monitoring, and optimizing Google Ads campaigns.
·
Perform keyword
research and ad copy updates.
·
Track campaign
performance and recommend improvements.
·
Support budget
monitoring and campaign reporting.
Email (EDM) & SMS Marketing
·
Assist in creating
and scheduling email and SMS campaigns.
·
Support customer
segmentation and campaign automation.
·
Monitor campaign
metrics such as open rates, click-through rates, and conversions.
·
Coordinate with the
creative team for campaign assets.
Website Analytics
·
Monitor website
traffic and user behavior using Google Analytics 4 (GA4).
·
Track key
performance indicators (KPIs) and generate basic reports.
·
Help identify trends
and opportunities to improve website performance.
Conversion Rate Optimization (CRO)
·
Assist in analyzing
user behavior and identifying opportunities to improve conversions.
·
Support A/B testing
initiatives.
·
Recommend
enhancements to landing pages and the online shopping experience.
Shopify Analytics
·
Monitor Shopify
performance metrics, including sales, traffic, conversion rate, and average
order value.
·
Prepare reports on
product and campaign performance.
·
Assist in
identifying opportunities to improve online sales.
Campaign Reporting
·
Prepare weekly and
monthly performance reports.
·
Track SEO, SEM,
email, SMS, and website performance metrics.
·
Present findings and
recommendations to the marketing team.