Job Description
Full details about the role and requirements
Yukerja Summary
The Product Manager (Baby Care) role at Lucky Mom Indonesia is curated from JobStreet (category Teknologi & IT). Note the work location (North Jakarta, Jakarta) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
Responsibilities:
Brand Strategy & Positioning
Develop and execute brand strategies aligned with business objectives.
Define compelling product positioning and value propositions.
Monitor market trends, competitor activities, and consumer behavior.
Product Development & Innovation
Lead end-to-end product development from idea generation to commercialization.
Translate consumer insights into innovative product concepts.
Collaborate closely with R&D, Quality, Regulatory, Packaging, Procurement, and Supply Chain throughout the product development process.
Manage product lifecycle, portfolio optimization, and innovation pipeline.
Marketing Campaigns & Communication
Develop integrated marketing campaigns across online and offline channels.
Partner with Creative, Digital Marketing, Sales, and Trade Marketing teams to execute impactful product launches.
Ensure consistent brand messaging across all consumer touchpoints.
Business & Performance Management
Monitor product performance, sales, profitability, and market share.
Analyze market data and consumer insights to identify growth opportunities.
Manage product budgets, forecasts, and business performance.
Cross-Functional Collaboration
Work closely with Sales, Trade Marketing, Supply Chain, Operations, Finance, and external partners to ensure successful product execution.
Lead cross-functional projects while managing multiple priorities effectively.
Requirements:
? Bachelor's degree in Marketing, Business, Management, or related field.
? 5+ years of Product Marketing or Brand Management experience within FMCG.
? Strong hands-on experience leading Product Development & Innovation projects from concept to product launch.
? Mandatory experience in Baby Care, Kids Care, Mother & Baby, Infant Nutrition, Baby Personal Care, or related FMCG categories.
? Strong understanding of:
Consumer Insight
Product Lifecycle Management
Market Research
Innovation Pipeline
Go-to-Market Strategy
Brand Management
? Excellent project management and stakeholder management skills.
? Strong analytical and commercial mindset.
? Able to work effectively in a fast-paced, dynamic environment.
? Fluent in English (written and spoken) with excellent presentation and communication skills.