Job Description
Full details about the role and requirements
Yukerja Summary
The Brand Marketing Spesialist (Cosmetics and Skin Care) role at PT MEISHANG KOSMETIK INDONESIA is curated from Glints (category Marketing & Penjualan). Note the work location (Cengkareng) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
Job Description
- Develop and execute social media strategies for beauty and skincare brands across TikTok, Instagram, and other digital platforms.
- Create monthly content plans, campaign ideas, and engaging content concepts aligned with brand objectives.
- Write scripts, captions, and content briefs for designers, editors, and content creators.
- Monitor content performance and provide insights to improve engagement, reach, and conversions.
- Collaborate with marketing, e-commerce, KOL, and creative teams to execute campaigns.
- Manage content production workflows and ensure timely content delivery.
- Stay updated with social media trends, beauty industry trends, and platform algorithm changes.
- Utilize AI tools and basic editing/design tools to improve content creation efficiency.
Requirements
- Minimum 3 years of experience in Social Media, Content Marketing, or Digital Marketing.
- Proven experience in beauty, skincare, cosmetics, or lifestyle brands.
- Strong understanding of TikTok, Instagram Reels, content trends, and social media strategies.
- Excellent content planning, copywriting, and scriptwriting skills.
- Familiar with Meta Ads, TikTok Ads, Canva, CapCut, and AI tools such as ChatGPT or Gemini.
- Strong communication, project management, and team coordination skills.
- Creative, detail-oriented, proactive, and able to work in a fast-paced environment.
- Experience managing creators, KOLs, or junior team members is a plus.