Senior Brand Designer

About the role

Reporting directly to the Creative Director, you'll play a key role in shaping how Odi looks, feels and shows up across every customer touchpoint. From packaging on supermarket shelves to ecommerce, campaigns and social content, you'll help define and elevate the brand as it expands across Australia and New Zealand. This is a hands-on role for a designer who combines strong brand thinking with exceptional execution. You'll have the opportunity to influence creative direction, contribute to new product launches and create work that reaches parents through retail, digital and marketing channels every day.

This is a fully remote role and can be based anywhere in New Zealand or Australia. We are focused on finding the right person for the role, regardless of location.

Key responsibilities

• Help evolve and safeguard the Odi visual identity across all channels and touchpoints

• Maintain and extend brand guidelines, templates and design systems

• Lead the design and rollout of packaging across existing and future product ranges

• Develop packaging concepts and production-ready artwork from initial idea through to print

• Create compelling creative across ecommerce, social media, EDM, paid media and retail marketing

• Develop campaign assets and content that drive engagement, awareness and conversion

• Support new product launches with cohesive creative across multiple channels

• Work closely with the Creative Director, marketing team and external partners to bring ideas to life

• Manage multiple projects and deadlines while maintaining a high standard of craft and attention to detail

• Help build efficient creative systems, workflows and asset libraries as the business grows

About you

• 5+ years' experience in a senior design role, ideally within FMCG, consumer brands, retail or ecommerce

• A strong portfolio demonstrating excellence across branding, packaging, campaigns and digital design

• Exceptional typography, layout, visual storytelling and attention to detail

• Experience developing packaging artwork and working with printers, suppliers and production processes

• Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign and Photoshop)

• Strong proficiency in Figma; experience with components, libraries and collaborative workflows is advantageous

• Experience with motion design, content creation and video editing is highly regarded

• Strong organisational skills with the ability to manage multiple projects and deadlines

• A collaborative, proactive approach and the confidence to take ownership of projects from concept through to delivery

About us

Founded in New Zealand, Odi is a wholefood nutrition brand focused on delivering clinically informed, nutrient-rich products designed to support children from their very first bites through to their growing years. The brand was built on a simple but powerful belief: that real food, thoughtfully formulated, should help children meet their Optimal Daily Intake through naturally occurring nutrients, not synthetic shortcuts.

Following strong growth in New Zealand, Odi is entering an exciting new phase of expansion, with its Australian launch scheduled for September and plans to grow across grocery, pharmacy, specialty retail and ecommerce channels. With a rapidly expanding product portfolio and a clear vision for the future, Odi has ambitions to become a category-leading brand across Australasia and beyond.

Benefits

• Help build one of Australasia's most exciting emerging nutrition brands

• Shape creative across packaging, ecommerce, social, retail and product launches

• Work directly with the Creative Director and leadership team, with genuine influence on the brand's evolution

• See your work come to life across supermarket shelves, digital channels and major retail partners throughout Australia and New Zealand

• Contribute to a mission-driven brand focused on improving childhood nutrition and supporting families

• Enjoy the flexibility of a fully remote role with a high degree of ownership and autonomy

• Grow alongside a business with ambitious expansion plans across new markets, products and channels