Job Description
Full details about the role and requirements
Yukerja Summary
The Digital Marketing Manager and Content Creator role at The Lawrenson Group is curated from JobStreet (category Marketing & Penjualan). Note the work location (Hamilton Central, Waikato) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
About the role
We're looking for a creative, driven, and data-savvy Digital Marketing Manager and Content Creator to help grow our brands, improve the quality of our online presence, fill our venues, sell tickets, and keep our audiences engaged. You'll be responsible for assisting the Marketing Director in constructing marketing campaigns across hospitality, nightlife, events, and entertainment brands, managing a range of tasks including advertising and social media, website performance and reporting, image creation and video content. Working with our Marketing Director, you'll be involved in driving real results relating to the delivery of a wide range of popular promotions events, while working in a fast-paced environment where no two days are the same.
Key responsibilities
Developing and executing digital marketing strategies across multiple brands
Planning and overseeing social media content, campaigns and content calendars
Organising and overseeing photo shoots and working with photographers and videographers
Creating imagery, posters, videos etc for use on social media and websites
Managing paid advertising across Meta, Google, TikTok and other platforms
Managing website updates, SEO and customer journey improvements
Monitoring campaign performance and provide actionable insights through reporting
Managing marketing budgets and maximizing ROI
Identifying new trends, opportunities and growth channels
Collaborating with venues, promoters, suppliers, sponsors, media partners and content creators
About you
4+ years experience in digital marketing or a similar role
Strong knowledge of paid advertising, social media, SEO, email marketing and analytics
Has a solid grasp of Photoshop and InDesign and is confident in using them to create and edit content
Comfortable using AI tools to improve efficiency, generate ideas and enhance marketing performance
Strong organisational, communication, and project management skills
Someone who thrives in a fast-paced environment and enjoys wearing multiple hats
Benefits
Competitive pay rates
Generous staff discounts
Flexible working arrangements
Opportunities for professional development and career growth
The chance to work with an experienced team that loves creating unforgettable experiences