Job Description
Full details about the role and requirements
Yukerja Summary
The UGC Lead role at Bublishing is curated from Himalayas (category Marketing & Penjualan). This role is marked as remote — check timezone and location requirements on the official listing. Yukerja.com is not the employer — applications are handled on the official source site.
This is a remote position.
UGC Lead (Creative Scale + Brand Trust Layer)Core Role:Build and scale a structured UGC + influencer system to improve brand trust, diversify creative output, and reduce over-reliance on AI-generated ads.Context / Problem to Solve:- Currently ~80–90% of creatives are AI-based.
- This creates:
- Potential sustainability risks (platform rejections, fatigue).
- Weaker brand trust and recognition.
- UGC pipeline is manual and limited (no systems, tools, or scale).
- Build a scalable UGC pipeline (creators, influencers, affiliates).
- Improve and manage current UGC workflow (UGC coordinator reports into this role).
- Transition sourcing from manual outreach → tool-driven / systemized approach.
- Develop a reliable creator network for consistent content output.
- Coordinate with CS team to ensure fast script → creator → asset turnaround.
- Ensure UGC content is:
- Aligned with performance angles.
- Usable for paid ads (not just organic content).
- Increase speed of execution (faster turnaround from concept to asset).
- Work with media buyers + CS to feed high-performing UGC into paid channels.
- Test different creator types, formats, and hooks for scalability.
- Minimum of 1 year of leadership/management experience preferred, or a minimum of 3–5 years of overall experience.
- Strong experience in UGC, influencer marketing, or affiliate systems.
- Familiar with creator sourcing tools, CRMs, or automation workflows.
- Understands how to produce UGC that converts (direct response, not just aesthetic).
- Experience managing creator relationships and deliverables at scale.
- Ability to build and optimize systems, not just execute manually.
- Strong sense of content quality, hooks, and messaging.
- Comfortable working cross-functionally with CS and media buying teams.
- Knowledge in Whitelisting with Creators.
- Bonus: Experience in affiliate programs or PR partnerships.
- Balances AI-heavy creative output.
- Improves brand trust and authenticity.
- Increases creative volume and speed.
- Directly contributes to better ad performance and scalable spend.
Originally posted on Himalayas