Marketing Manager

Key Responsibilities

• Develop and implement short-term and long-term marketing strategies to achieve business objectives and revenue targets.
• Lead the planning and execution of integrated marketing campaigns across online and offline channels to enhance brand awareness and market penetration.
• Oversee and ensure the effective implementation of Visual Merchandising standards across all retail and distribution channels.
• Develop and maintain strong relationships with media partners, influencers, agencies, communities, and other external stakeholders as part of the company's Public Relations initiatives.
• Plan and manage product launches, promotional activities, events, sponsorships, and brand activations.
• Conduct market research and analyze consumer trends, competitor activities, and industry developments to identify business opportunities.
• Collaborate closely with Sales, Trade Marketing, Product Development, and external partners to maximize campaign effectiveness.
• Manage marketing budgets efficiently and ensure a positive return on investment (ROI) for all marketing initiatives.
• Monitor, analyze, and report campaign performance, providing actionable insights and recommendations for continuous improvement.
• Lead, coach, and develop the marketing team to achieve high performance and professional growth.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, Management, or a related field.
• Minimum 5 years of experience in Marketing, with at least 2 years in a managerial role, preferably within the FMCG industry.
• Strong hands-on experience in:
• Brand Management
• Visual Merchandising
• Public Relations (PR)
• Integrated Marketing Campaigns
• Trade Marketing
• Digital Marketing
• Event & Brand Activation
• Strong understanding of FMCG market dynamics and consumer behavior.
• Excellent analytical skills with the ability to make data-driven decisions.
• Strong leadership, communication, presentation, and stakeholder management skills.
• Proven ability to manage multiple projects in a fast-paced environment.
• Results-oriented with strong business acumen and problem-solving capabilities.

Preferred Qualifications

• Experience managing national or regional brands.
• Established network with media partners, influencers, KOLs, and marketing agencies.
• Experience executing 360-degree marketing campaigns (ATL, BTL, Digital, and Retail Activation).
• Strong understanding of modern trade, general trade, and e-commerce channels.

Core Competencies

• Strategic Marketing Planning
• Brand Development & Management
• Campaign Management
• Visual Merchandising Excellence
• Public Relations & Media Relations
• Leadership & Team Management
• Data Analysis & Business Acumen
• Project Management
• Stakeholder Management