Ads Specialist (Meta/TikTok Ads)

Key Responsibilities:

1. Platform Management: Running and scaling campaigns on platforms like Meta Ads (Facebook/Instagram) and TikTok Ads.
2. Budget Allocation: Strategically managing advertising spend to maximize ROI (Return on Investment) and minimize cost-per-acquisition (CPA).
3. Testing & Optimization: Conducting A/B testing on ad copies, target audiences, and visual creatives to see what performs best.
4. Data Analytics: Reviewing campaign metrics (impressions, click-through rates, conversion rates) and compiling performance reports.

What we're looking for :

1. Proven experience of 2 - 3 years working as a Paid Ads Specialist, Digital Marketer or similar role, with demonstrated success in managing paid advertising campaigns.
2. Strong expertise with Meta Business Suite and other major paid advertising platforms relevant to retail and e-commerce.
3. Deep understanding of the retail apparel industry, consumer behaviour and trends in fashion e-commerce.
4. Proficiency in data analysis and experience using marketing analytics tools to track, measure and interpret campaign performance.
5. Excellent knowledge of conversion rate optimisation (CRO) and experience implementing strategies to improve customer acquisition and retention.
6. Strong creative thinking combined with analytical skills to balance art and data in campaign development.
7. Excellent communication skills and ability to work effectively with cross-functional teams including designers, copywriters and sales professionals.
8. Fluency in English and Bahasa Indonesia (both written and verbal) is essential.
9. Attention to detail with strong organisational skills and ability to manage multiple campaigns simultaneously.
10. Certification in Google Ads, Meta Blueprint or similar digital marketing certifications is advantageous.