Graphic Designer

About the Role

Master of Ceremonies (Pals and Franky's) is on a mission to disrupt the drinks industry through originality, innovation and bold thinking.

We’re looking for a creative, organised and autonomous Graphic Designer to lead our visual execution from concept to final delivery across ANZ. This is a dream opportunity for a true design all-rounder who wants to bring bold, original ideas to life.

In this role, you'll take true ownership of your design output—working closely with the wider marketing team to deliver high-impact integrated campaigns, packaging design, and standout shopper and experiential activations. Simultaneously, you will balance a high-standard creative with high-speed execution, proactively leveraging modern tools to drive daily studio efficiencies.

If you’re a designer who wants to make a massive visual impact on two of New Zealand's leading drinks brands, we want to hear from you.

Key Responsibilities

Creative Execution & Campaign Delivery

• Concept to Execution: Autonomously develop original design concepts through to final artwork, translating briefs into strong visual solutions.

• Core Deliverables: Consistently deliver high-quality, on-brand creative across all brand touchpoints including:

  • Campaign Assets: High-impact Out-Of-Home (OOH) billboards, print, and digital media.

  • Shopper POS & Activations: Retail displays, point-of-sale materials and sales presenters and tools. 

  • Packaging Concepts & Updates: NPD packaging development and updates across existing ranges. 

  • Event & Experiential: Physical branding for brand and event activations. 

  • Social & Digital Content: Engaging static graphic design and basic motion content.

• Content Production Support: Assist the wider social team with basic content capturing, formatting, and asset creation on-set or day-to-day.

• Brand Guideline Development: Demonstrated experience in developing brand guidelines from existing execution in a way that defines brand executional standards clearly to brand partners. 

Studio Efficiency & Technology

• On-Time Delivery: Self-manage your workload to consistently deliver creative assets on-time and in-full across all projects.

• Lead Weekly Approvals: Lead the weekly design approval meeting to ensure smooth sign off and minimal revisions. 

• 3D Rendering: Effectively use tools to accelerate design visualisation and efficiency. Utilise 3D modelling and rendering to mock up physical shopper touch points and packaging routes. 

About You

• Bachelor’s degree in Graphic Design or a related field (or equivalent practical experience).

• 5 years of professional experience as a graphic designer (agency, consumer brand, FMCG, or beverage background preferred).

• A strong portfolio demonstrating excellence across campaign assets (OOH), structural packaging/print design, retail shopper marketing, and static social layout.

• Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, and Photoshop).

• Proven experience developing packaging artwork, working comfortably with dielines, printers, and production processes.

• A meticulous eye for craft (line weights, typography, spacing, and alignment).

• Strong communication style to explain the "why" behind your designs and proactively pitch alternative creative solutions.

• Strong organisational skills with the confidence to manage multiple priorities. 

• Equally comfortable thinking conceptually and rolling up your sleeves to handle high-volume rollout work.

Bonus points if you bring: 

• Experience with 3D Modelling & Rendering.

• Basic Motion Design/Animation skills and experience with video tools like Premiere Pro / Adobe After Effects / Final Cut Pro and CapCut.

• Hands-on experience or genuine interest in supporting on-set content production.

Why Pals?

• Shape the future of two leading brands where you'll have real ownership and impact.

• Competitive salary and annual performance bonus.

• Collaborative and high performing culture where people can grow, perform and win together.

• Early finish Fridays

• Creative new office in Kingsland location

• Free Pals and Pals merch, of course.

• Enhanced parental leave policies.

Equal Opportunity Employer

Pals is committed to creating an inclusive workplace where everyone feels valued and supported. We welcome applications from people of all backgrounds, experiences and perspectives.