Marketing Manager (F&B)

Key Responsibilities: 

Build Brands  

• Lead the development of new F&B brands, shaping everything from brand  identity, positioning, and storytelling to customer experience. 

• Create clear and actionable brand launch plans, annual campaign calendars, and long-term strategies that drive real growth. 

Plan Smart. Execute Sharp 

• Lead the strategy — but also run with it. That means writing briefs,  managing timelines, working with creatives, coordinating with operations, vendors,  agencies even being on-site to make sure things go right. 

• Resourceful, adaptive, and can problem-solve fast without losing sight of  the bigger picture. 

Communicate with Strategy and Clarity 

• Work directly with leadership to present campaign plans, results, and insights.

• Make decisions based on performance and market feedback and know when  to pivot. Lead & Uplift the Marketing & Comms Team 

• Provide mentorship and direction to marketing and communication team  members. 

• Build a collaborative and driven marketing culture that values ownership and  creative execution. 

Identify Growth Opportunities

• Explore and lead brand collaborations, partnerships, PR, influencer strategy, and  special projects that add value and visibility. 

• Keep a pulse on market trends and help the business stay ahead of the curve.

Brand Creative Direction

• Oversee and ensure all creative assets, graphic designs, and marketing communications align with the brand identity, visual direction, and business objectives.

• Provide clear creative direction and constructive feedback to Graphic Design, Content, and Communications teams to maintain consistency across all customer touchpoints.

• Balance creativity with business strategy by combining strong branding, aesthetics, consumer insights, and commercial thinking to drive brand growth.

Qualifications: 

• Bachelor’s degree in marketing, Business Administration, or a related field.

• 5+ years as marketing manager from food, bakery, or consumer goods industry.

• Strong knowledge of digital marketing, social media strategies, consumer behavior, and  brand management. 

• Ability to gather, analyze, and interpret market data and insights. 

• Strong project management skills with the ability to work cross-functionally and drive  alignment. 

• Proficiency in software, social media platforms, and data analytics tools.

• Excellent communication, presentation, and leadership skills, creative and strategic  thinking abilities. 

• Ability to provide constructive feedback and creative direction to Graphic Design, Content, and Communications teams while maintaining brand consistency

• High attention to detail and an ability to work effectively in a fast-paced environment.