Job Description
Full details about the role and requirements
Yukerja Summary
The On-Premise Specialist role at Alphabest International Enterprises Inc is curated from Bossjob (category Marketing & Penjualan). Note the work location (Paranaque, National Capital Region, Philippines) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
Job Summary:
On-Premise Specialist is responsible for planning, coordinating, and executing compliant offline, trade, and event-based marketing strategies to maximize product trial, visibility, and sales volume. This role aims to drive consumer engagement, increase product trial, and build long-term brand loyalty.
Key Task Responsibilities:
- Design and execute interactive product trial events and live demonstrations strictly within legal designated vaping areas (DVAs) or authorized point-of-sale establishments.
- Organize presence at industry trade shows, vape conventions, and adult-only B2B networking events to launch new hardware platforms or e-liquid profiles.
- Deploy point-of-sale materials, compliant display racks, and retail counters to win the battle for consumer attention inside the partner vape shops.
- Enforce absolute age-gating across all physical brand touchpoints and event boundaries before any consumer engagement occurs.
- Audit all marketing materials and creative assets to ensure they explicitly omit flavor descriptors or cartoon graphics that could be interpreted as appealing to consumers.
- Coordinate directly with compliance officers to secure mandatory permits from the Department of Trade and Industry (DTI) before launching any promotion or advertisement campaign.
- Ensure all retail activations occur strictly outside the legal 100-meter perimeter of schools, playgrounds, or youth-frequented facilities.
- Equip and train on-ground store promoters, brand ambassadors and vape shop staff on product specifications, device safety, and compliance protocols.
- Roll out trade-incentive activations, bundle offers, and retail visibility programs to encourage vape shops to push product inventory.
- Monitor store-level inventory, tracking the distribution of marketing materials alongside product movement (SKUs) to maximize regional ROI.
- Assists the marketing department with administrative tasks.
- Perform other duties as maybe assigned from time to time by immediate superior.