Job Description
Full details about the role and requirements
Yukerja Summary
The Marketing Communications role at CV. Matahari Pranata Kreatif (Taeyang Kulture) is curated from Glints (category Pendidikan). Note the work location (Gedebage) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
Location: Bandung, Summarecon
Level: Coordinator / Senior Staff
Status: Full-Time
About Taeyang Kulture
Taeyang Kulture is a multilingual and multicultural education platform that specializes in Korean, Japanese, English, and Mandarin. More than just a language school, we connect language learning with real-world applications—from study abroad and career prep, to K-culture community building, extracurriculars, and even play-based programs for early learners.
Through our ecosystem of programs like Taeyang Club, Kulture Connect, Taeyang Trip, and T-Space, we’re building an inspiring journey for learners to connect with the world through language and culture.
Job Description
As a Marketing Communication at Taeyang Kulture, you will:
1. Develop Campaigns Across Divisions
Plan and implement marketing strategies for diverse product lines: language programs, study/work abroad, kids programs, extracurriculars, and cultural events.
2. Brand Communication & Messaging
Ensure clear, consistent messaging across Taeyang Kulture’s brands and platforms, including taeyang.kulture, taeyang.abroad, and taeyang.club.
3. Content Planning & Execution
Collaborate with creative teams to produce impactful content for digital platforms, email campaigns, brochures, and activations.
4. Community & Student Engagement
Support community-building initiatives, gather user-generated content, and grow our presence within language and youth communities.
5. Event & Activation Support
Assist in planning marketing assets for workshops, info sessions, offline booths, and partnership programs.
6. Monitor Trends & Insights
Track education and youth market trends to shape relatable, up-to-date campaigns aligned with Gen Z interests.
7. Lead Generation & Conversion Support
• Develop multi-channel marketing funnels to drive new student and parent inquiries (both B2B and B2C).
• Work closely with Tele Sales and Study Advisor teams to create campaigns that convert to real enrollments.
• Launch performance-driven campaigns across social media, email, and community networks
Qualifications
• Experience: Minimum 2 years in marketing, communication, or content strategy (experience in youth or education industries is a plus).
• Strategic Thinking: Ability to connect education with lifestyle, youth aspirations, and cultural trends.
• Content Savvy: Skilled in copywriting, social media management, and digital storytelling.
• Tools Know-How: Familiarity with Meta tools, Canva, email marketing platforms, and basic analytics.
• Language & Culture Enthusiast: Interest in language education, pop culture, or international programs.
• Communication: Excellent writing and interpersonal skills in English and Bahasa Indonesia (bonus: Korean language skill)
Why Join Taeyang Kulture?
• Be part of a fast-growing education company redefining how youth learn and dream.
• Work across cross-functional creative and education teams.
• Access to language classes, cultural workshops, and overseas program exposure.
• Shape campaigns that directly impact students’ futures.
How to Apply
Send your CV, portfolio (if available)