Brand & Marcomm Manager

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field. A Master’s degree is a plus.

• Minimum 3-5 years of proven experience in brand management, marketing communications, or event management, preferably in hospitality industry.

• Strong leadership skills with experience in managing and developing a team.

• Excellent communication, presentation, and interpersonal skills.

• Strong knowledge of digital marketing, social media platforms, and public relations.

• Proven track record in creating and executing successful marketing campaigns and large-scale events.

• Strategic thinker with analytical ability to measure effectiveness and ROI.

• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.

• Fluency in English (spoken and written).

• Willing to be placed in Bali.

Key Responsibilities:

• Develop and implement a comprehensive brand and marketing communication strategy to strengthen the company’s market positioning.

• Align branding and communication initiatives with the company’s overall vision, revenue goals, and tenant engagement strategy.

• Conduct market research and competitor analysis to identify opportunities for brand differentiation and growth.

• Ensure consistency in brand identity across all communication platforms, campaigns, and promotional materials.

• Oversee the company’s digital and offline brand presence, ensuring a strong, modern, and consistently relevant brand image.

• Oversee the development of creative marketing content, including campaigns, advertising, press releases, social media, and digital assets.

• Lead the planning, execution, and evaluation of company events, ensuring they are innovative, high-quality, and aligned with brand strategy.

• Collaborate with tenants, partners, and external agencies to create events that attract customers and enhance overall mall experience.

• Manage event budgets, timelines, and post-event performance analysis to maximize ROI.

• Design and implement effective communication strategies to promote the events.

• Oversee advertising, public relations, digital marketing, and promotional campaigns.

• Strengthen media relations and manage partnerships with influencers, press, and community stakeholders.

• Lead, mentor, and motivate the Brand & Marcomm team, fostering a culture of creativity, accountability, and excellence.

• Provide regular reports, updates, and recommendations to management on departmental performance and strategy effectiveness.