Head of Brand & Marketing

Job Description:

• Develop and execute brand strategy to position the company as a leading pharmaceutical provider in the market.

• Define and implement integrated marketing plans that directly support dealer sales growth.

• Set annual marketing objectives and budgets aligned with revenue targets.

• Design marketing programs and campaigns tailored for dealer engagement and activation.

• Provide dealers with marketing toolkits, promotional materials, and digital assets to boost their selling capabilities.

• Collaborate with Dealer Operations to ensure marketing initiatives address dealer needs and challenges.

• Oversee brand identity, messaging, and consistency across all channels.

• Monitor market trends and competitor activities to maintain brand competitiveness.

• Drive digital marketing strategies to increase product visibility and dealer-driven sales on e-commerce platforms.

• Optimize online campaigns for performance and ROI.

• Lead the Brand and Marketing team, including Product and Dealer Marketing, Digital Marketing, and Creative Content functions.

• Foster a culture of creativity, accountability, and data-driven decision-making.

• Track marketing KPIs and dealer revenue impact, reporting results to the management.

• Continuously refine strategies based on market insights and campaign performance.

Job Requirements:

• Bachelor’s degree graduate in Marketing, Business Management, Communications, or a related field.

• Have a minimum 8 to 12 years of experience in Brand Management or Marketing.

• Must have an experience working in a marketing agency, with connections of KOLs, influencers, and/or celebrities.

• Have experience in the pharmaceutical, health supplements, FMCG, or health and wellness industry is a plus.

• Demonstrated success in developing and executing integrated marketing strategies that drive revenue growth.

• Strong background in digital marketing, performance marketing, and e-commerce growth.

• Strong capability to develop brand positioning, messaging architecture, and long-term brand strategy.

• Solid understanding of dealer-level marketing, activation programs, and community?driven brand engagement.

• Strong competency in market research, competitor analysis, and identifying consumer insights.

• Able to understand and optimize digital media, SEO, SEM, social media strategy, content marketing, and performance analytics for e-commerce, marketing campaigns and conversion funnels.

• Creative thinker with strong problem-solving skills.

• Strong professionalism and brand stewardship mindset.