Job Description
Full details about the role and requirements
Yukerja Summary
The Brand Manager role at PT Senang Ganyang Lapar is curated from JobStreet (category Marketing & Penjualan). Note the work location (Bandung, West Java) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
Job Description:
Develop and implement the overarching brand strategies for multiple brands, ensuring distinct positioning for each to maximize market share and prevent cannibalization
Act as the "Brand Guardian", maintaining strict consistency in visual identity, tone of voice, and customer experience across all delivery platforms and digital touchpoints.
Lead end-to-end 360 marketing campaigns from ideations to post-campaign analysis, leveraging data to optimize reach, engagement, and conversion.
Conduct continuous market research and competitor analysis to identify trends, guiding the New Product Development (NPD) pipeline to keep brands relevant.
Collaborate closely with the Commercial / Growth team to align brand-building initiatives with sales targets.
Requirements:
Minimum 5 years of experience in brand management within the F&B or FMCG industry, including at least 2 years managing a multi-brand portfolio.
Proven ability to manage the distinct positioning, visual identity, and strategic direction of multiple brands simultaneously in a high-velocity environment
Strong balance of creative vision and commercial acumen, with the ability to translate consumer insights into strategies that drive both brand equity and revenue.
Excellent project management and cross-functional leadership skills to orchestrate complex campaigns involving creative, product, and operations teams.