Job Description
Full details about the role and requirements
Yukerja Summary
The Marketing Manager role at Filosofi Kopi Mandiri is curated from JobStreet (category Marketing & Penjualan). Note the work location (South Jakarta, Jakarta) before applying. Yukerja.com is not the employer — applications are handled on the official source site.
Job Description
Develop and execute short-term and long-term marketing strategies to drive sales growth, brand awareness, customer traffic, and overall business profitability.
Conduct market research, industry trend analysis, consumer insights, and competitor analysis to identify business opportunities and effective marketing approaches.
Lead and manage digital marketing activities across social media and digital platforms, including paid ads (Meta, Google, TikTok Ads), SEO/SEM, email marketing, and campaign analytics.
Create and oversee engaging marketing campaigns and creative content that align with the brand identity, including storytelling, copywriting, promotional materials, and social media content.
Plan and manage events, brand activations, product/merchandise launches, store openings, and promotional activities to enhance customer engagement and brand experience.
Build and maintain strategic partnerships with brands, influencers, communities, media, and other business partners to increase brand exposure and customer acquisition.
Develop merchandise strategies and coordinate the process from concept development, vendor sourcing, production, to launch and sales performance monitoring.
Optimize sales performance on delivery platforms such as GoFood, GrabFood, ShopeeFood, and other online channels through promotional campaigns, bundling strategies, pricing, and visual optimization.
Monitor, evaluate, and report marketing performance regularly, ensuring all activities run effectively, on schedule, and within budget.
Collaborate closely with internal teams and external partners to ensure smooth and effective campaign execution aligned with company objectives.
Qualifications
Bachelor’s degree in Marketing, Communication, Business, Management, or related field.
Minimum 3–5 years of experience in Marketing, Brand Marketing, or Digital Marketing, preferably in F&B, retail, lifestyle, or hospitality industry.
Strong understanding of digital marketing, social media management, paid ads, SEO/SEM, and marketing analytics.
Creative thinker with strong skills in campaign planning, content development, and brand communication.
Experienced in handling marketing campaigns, events, activations, and partnership collaborations.
Strong analytical skills with the ability to evaluate campaign performance and identify growth opportunities.
Good communication, leadership, and project management skills.
Able to work in a fast-paced environment, manage multiple projects, and meet deadlines.
Familiar with delivery platforms such as GoFood, GrabFood, and ShopeeFood is a plus.
Passionate about branding, trends, customer engagement, and creative marketing strategies.