Job Description
Full details about the role and requirements
Yukerja Summary
The CONTENT STRATEGIST role at VAIA is curated from JobStreet (category Marketing & Penjualan). This role is marked as remote — check timezone and location requirements on the official listing. Yukerja.com is not the employer — applications are handled on the official source site.
We’re looking for a creative person that is able to develop and implement marketing content strategies that are designed to attract audiences and convert them into leads.
REQUIREMENTS :
- at least 1 year of experience as a content strategist or a similar role
- Bachelor’s degree in marketing, communications, journalism or related field.
- Having an interest in fashion
- Knowledge of digital marketing, SEO and social media best practices and KPIs
- Familiarity with analytics tools such as Google Analytics or similar platforms
- Experience with doing audience and buyer persona research
- Having creativity, strategic thinking, critical thinking, problem-solving, interpersonal, presentation and communication skills
- Ability to manage multiple projects, meet deadlines and work in a fast-paced environment.
- Excellent communication skills, both written and verbal
- Understanding of branding, messaging, and audience segmentation
- Great leadership skills and ability to work in a team
- Full-time in East Jakarta
RESPONSIBILITY :
- Develop, execute and manage a comprehensive content marketing strategy that aligns with marketing objectives and target audience
- Conduct market research on fashion trends, competitor analysis and audience segmentation to ensure content resonates with the target audiences
- Define content goals, KPIs and performance metrics to measure the effectiveness of content marketing initiatives
- Responsible for planning, creating, editing and distributing content across various channels such as website, blogs, social media, email and other digital channels to maximize reach, engagement and lead generation
- Collaborate with cross-functional teams, including marketing, sales and product development team to create and deliver high-quality, engaging and relevant content that aligns with our target audience and reflects our brand voice
- Monitor and analyze content performance using analytics tools and make data-driven recommendations to improve content distribution strategies.
- Manage and maintain the content calendar and content production workflows. Ensure that all content is up-to-date, accurate and aligned with marketing goals and brand messaging.
- Ensure consistent brand messaging and tone of voice across all content and communication channels
- Collaborate with marketing and design teams to ensure that all content reflects the brand image and resonates with the target audience.
Please apply by sending your CV + portfolio to: Career@vaia.co.id
with subject: Content Strategist 2023